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Something else to keep in mind:

'Citi Sick of Unconflicted Research, Putting Analysts Back in Investment Bank Again'

http://www.clusterstock.com/2008/8/citigroup-c-putting-research-back-in-investment-bank-again

Also:

'Citigroup Global Markets Inc. or its affiliates has received compensation for investment banking services provided within the past 12 months from Amazon.com Inc.

Citigroup Global Markets Inc. or an affiliate received compensation for products and services other than investment banking services from Amazon.com Inc in the past 12 months.

Citigroup Global Markets Inc. currently has, or had within the past 12 months, the following company(ies) as investment banking client(s): Amazon.com Inc.

Citigroup Global Markets Inc. currently has, or had within the past 12 months, the following company(ies) as clients, and the services provided were non-investment-banking, securities-related: Amazon.com Inc.

Citigrou...(Read more of this comment)p Global Markets Inc. currently has, or had within the past 12 months, the following company(ies) as clients, and the services provided were non-investment-banking, non-securities-related: Amazon.com Inc.

Analysts' compensation is determined based upon activities and services intended to benefit the investor clients of Citigroup Global Markets Inc. and its affiliates ('the Firm').

Like all Firm employees, analysts receive compensation that is impacted by overall firm profitability, which includes revenues from, among other business units, the Private Client Division, Institutional Sales and Trading, and Investment Banking.

The Firm is a market maker in the publicly traded equity securities of Amazon.com Inc.'
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A huge difference between the eBooks and eMusic that, for some weird
reason, escapes most analysis is the music does not work 'stand alone.'
Music NEEDS an electronic player. Books DO NOT.

As to the view that Kindle become the 'must have' electronic gadget:
fugly rarely becomes 'must have.'

However the new 'Readius' has the potential to be the killer app:

http://www.readius.com/
http://www.polymervision.com/