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'We're and eco-disaster'

A major reason for over-packaging is the shipping companies. Have you ever tried to get your money back on a claim for a damaged item? The shipping companies all have minimum standards for packaging in order to get your claim processed. In essence, you have to double-box everything!

Hi Jason

Great article. In reference to point 3, you might be interested in some analysis of customer reviews that we have seen at Reevoo in the UK.

We ask confirmed purchasers of a product (so there's no fakes) to give a score out of 10, and to write a brief commentary. Although, unsuprisingly, we also see scores bunched towards the top of the score range, we also see fairly good distribution:

Score Volume Percent
1 4000 1.9%
2 2199 1.1%
3 2784 1.3%
4 3093 1.5%
5 4667 2.2%
6 5101 2.5%
7 13428 6.5%
8 41745 20.1%
9 66753 32.1%
10 63898 30.8%

These are scores for over 200,000 reviews collected across a wide range of products in 2008.

In part this wider distribution is because we use a 0-10 scoring system rather than 0-5. But it is also because we actively collect reviews by asking shoppers to give us their opinion - rather than relying on people to passively submit their feedback, which inevitably me...(Read more of this comment)ans you just get the most positive and negative consumers.

Best wishes

Chris Winstanley
Marketing - Reevoo
www.reevoo.com

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