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To avoid these issues, we just launched a totally free, full-featured dating site right on Facebook called We Just Click (http://apps.facebook.com/wejustclick).

We've also launched a version for Jewish Singles at http://apps.facebook.com/jewish-singles (4,000 members already).

No cost for either of these and most of the features of the paid dating sites (rich profiles, deep searches, hotlists, "who viewed me" and more).

I mostly agree with the article.
Free online dating sites only exist to send prospective clients to paid online dating sites, and paid online dating sites are not performing as expected for their paying members.
It seems they are only good for fun, for instant gratification, for entertainment purposes but not when a serious dater is looking for a long term relationship with commitment.

Online dating sites should had killed offline dating proposals (chains, professional matchmakers, etc) since some years ago, but offline proposals are still alive and with good health.

Many actual online dating sites offering compatibility matching methods could reach "as low as" 3 / 4 persons high compatible per 1,000 persons, so in a 10,000,000 persons database, there are as many as 30,000 / 40,000 persons to contact/date, that means a whole precision less than anyone could achieve by searching on one's own!!!! (30,000 persons is the population of an average small city!!!) The...(Read more of this comment)ir Compatibility Tests are only fueled by big marketing budgets and not by serious scientific evidence.

The Online Dating Industry is waiting for the innovative compatibility matching method which can kill offline dating proposals.

Regards,

Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com(Show less of this comment)

Exactly; well said! How is it that online dating sites get away with fostering this behavior? The pitfalls of online dating number well in excess of 10; I could come with 74 more. In fact, I've given up on online dating and switched to online matchmaking with SPARKBLISS DOT COM, because with it my friends screen for eligibility and I therefore meet people who are who they say they are and it is private.

Indeed people do lie online. One thing I started doing (after a bad experience that I don't feel like going into details about) is running an instant
<a href="http://www.beenverified.com">background check</a> on the person you are considering dating. Nothing trumps intuition, but it certainly a good move.