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Who did the research on this story? Did you just take the first four search results in Google for coupons? Of the four sites you listed one has a lot of out-of-date codes (retailmenot), one requires that you register to access their coupons (upromise) and one requires that you buy their book (Entertainment Guide) to get the coupons. CouponMom has some good printable coupons, but has very few online coupon codes. If you're looking for online coupon codes try these sites which are all free and don't require registration:

Alex's Coupons (http://www.alexscoupons.com)
FlamingoWorld (http://www.flamingoworld.com)
ShoppingBargains (http://www.shopping-bargains.com)

You can also search for coupons via Google by entering a query of "storename coupons".

Upromise, like RetailMeNot, also offers online coupon codes but Upromise's can be combined with their shopping rebates (which can either go into a 529 plan or can be withdrawn by check). So not only are you receiving a coupon for, say, BabiesRUs, but you're also getting cash back on your purchase.

There are many other online shopping rewards programs that allow you to shop at stores parents shop at anyway (ToysRUs, Diapers.com, BabyGap, Childrens Place, etc.) and receive cash back (or gift cards, or in the case of BondRewards.com, you can request a savings bond -- something else parents might be interested in). I review many of these programs on my website, CompareRewards.com.

Every year I do an in-depth analysis of online shopping sites and my last study found that a program called Extrabux actually pays the highest cashback rates overall, and like most legitimate online shopping programs, it's totally free to join. Other high performers included MrRebates and Mic...(Read more of this comment)rosoft's Live Cashback program.
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