Presidents Often Surprise on Economic Strategies

MARKET AFICIONADOS ARE busy digesting the platforms of Barack Obama and John McCain. Who would be a better steward of the economy? How would the stock market fare under either man?

History cautions that voters rarely get the outcome they think they are voting for. Franklin D. Roosevelt, campaigning in the Depression year 1932, criticized the incumbent, Herbert Hoover, for spending too much and promised to balance the federal budget. Once elected, FDR vastly increased the size of the government. Investors expected the economy to prosper under George W. Bush, a self-professed champion of enterprise. But the market and the economy laid an egg.

And Richard Nixon, an archconservative early in his career, governed from the Oval Office as though his brain had been rewired by a communist apparatchik. He signed the bill to create the Environmental Protection Agency, established the Occupational Safety and Health Administration, gave racial quotas their first push within the federal government and even tried to stage-manage the economy by imposing wage and price controls. Though obscured by the political scandal of Watergate, Nixon bequeathed an economic mess to his successor, Gerald Ford. Some of this came down to luck it was not Nixon's fault that OPEC quadrupled oil prices. And sometimes expediency leads candidates to promise what they should not (see Bush, Herbert Walker: "Read my lips").

Presidents get tested in ways that no one can anticipate. John F. Kennedy was a foreign-policy expert; when he was confronted with a slowing economy, his intuition led him to support a tax cut. It was the right move. His successor, Lyndon B. Johnson, thought the economy could support the Vietnam War as well as his vast social agenda. He was wrong. But Dwight D. Eisenhower, a career soldier with no discernible enthusiasm for economic policy, presided over the golden 1950s.

Hoover was the biggest surprise. In terms of economic policy, he was the best-prepared president the U.S. ever elected. In contrast to Obama and McCain, who have spent their careers in public service, Hoover was an acclaimed crisis manager and a business phenomenon. Orphaned at age nine, he showed resilience, eventually being admitted in 1891 to the first class of Stanford, where he lived in low-rent worker housing. Graduated as a geologist, he secured a job as a mining engineer, which took him to remote Australia. He hit a lode of gold, struck out on his own and amassed a fortune.

For more SmartMoney Magazine features, turn to the August issue.

His public career began with the outbreak of World War I when expatriate Americans were stranded in Europe. Soliciting private funds, Hoover, who was living in London, managed to get them home. Then he took on the job of feeding 10 million Belgians and French, who were trapped between the German bayonets and the English blockade. Staking his own wealth to the cause, he implored London and Berlin to hold their fire. Miraculously, his supplies reached Belgium, which was saved from starvation. Hoover became a hero in Europe (streets in Belgium still bear his name). When the U.S. entered the war, Hoover ran the U.S. Food Administration, where he exhorted Americans to suffer "meatless Mondays" and "wheatless Wednesdays" to feed the troops. After the war he organized relief for hungry Poles and Russians and for children everywhere. In 1920, Franklin Roosevelt wanted Hoover to run for president. No one, said FDR, was more qualified.

When Warren G. Harding was elected, Hoover became secretary of commerce, a post he held for almost eight years. He was a whirlwind of activity ordering safety lights on airfields, creating standards for commercial radio, standardizing industrial parts from auto tires to lumber (thanks to Hoover, the two-by-four became the basic unit of carpentry). When the Mississippi River flooded and hundreds drowned, Hoover rushed to the scene. He showed financial wisdom too urging President Calvin Coolidge to cool off stock market speculation, though his advice was ignored.

The Republicans nominated Hoover for president in 1928, and he won in a landslide. Self-made millionaire, relief expert, organizer nonpareil, forward-thinking commerce secretary he seemed a matchless steward for the economy, especially should some crisis arise. Only Hoover realized the peril that expectations wrought.

"What does disquiet me is the way in which I have been overadvertised," he told Willis J. Abbot, editor of the Christian Science Monitor. Complaining to Abbot (who recorded the talk in his diary) that friends had turned him into a supposed "superman," Hoover allowed, "should there arise in the land conditions with which the political machinery is unable to cope, I will be the one to suffer."

In October, barely six months into his term, the stock market crashed. Hoover responded vigorously, summoning business leaders to Washington and urging them to keep the factories humming. "No one in his place could have done more; very few of his predecessors could have done as much," judged The New York Times.

It was not enough. The Depression deepened into the worst economic disaster in American history. A quarter of the workforce lost their jobs; millions went on relief; the banking system collapsed. Though Hoover was far less passive than history remembers, his dour demeanor did not inspire, and his attempts to revive the economy failed. To the public he seemed cold and uncaring. In 1932, Roosevelt trounced him. In his long and bitter retirement, Hoover wrote 40 books but did not succeed in restoring his reputation.

Presumably, neither Obama nor McCain will prove to be a Hoover. But some fate awaits the winner and us whose outline is yet beyond our sight.

INVESTOR CENTER

MARKETS:
Chart
TODAY
Portfolio Chart

RESEARCH STOCKS & FUNDS

Subscriber Tool

Stock Screener

Screen over 7,000 stocks using more than 100 different variables.

Portfolio Tracker

Track your own buys and sells

See More Tools

Answer Engine
Find Answers to Life's Challenges  

Find solutions to this and many other problems using

Answer Engine from SmartMoney. 

Copyright 2012 Dow Jones & Company, Inc. All Rights Reserved
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit
www.djreprints.com.