ByJACK HOUGH
Three decades ago>, the average big company had a stock market value equal to what accountants figured the company s assets would fetch in a sale (book value), plus a smidgen more. Today, the average company sells for about double its book value. There are two likely reasons for the shift. First, the rise of companies like eBay (EBAY)
Book value remains a useful measure for finding stock bargains. In a 2000 study, University of Chicago professor Joseph Piotroski presented an investment strategy based largely on low P/B ratios that backtesting showed doubled the market s yearly returns over two decades ended 1996. I recently ran a search for companies trading at or below their book values. I favored ones that pay dividends and threw out ones that owe too much or that aren t profitable. I also excluded banks, since I don t quite trust the accounting value of their loan portfolios at the moment. That is, the value of today s loans depends on the likelihood of borrowers making their payments in the future, which depends on some things that seem especially difficult to forecast right now, like the unemployment rate, house prices and stock prices.
Below are three companies my search produced.
Time Warner
Price/book: 0.9
Dividend yield: 2.7%
The diversified media giant, with interests in cable television, magazines, film, and dial-up Internet service, was formed by a ludicrously expensive 2000 merger between America Online and Time Warner that valued the company at more than $350 billion. Today it trades for less than a tenth of that. Media businesses of all sorts are struggling to make money, while remaining dial-up Internet customers are slowly moving on to broadband or the afterlife. This year, companywide sales for Time Warner (TWX)
Tidewater
Price/book: 1.0
Dividend yield: 2.3%
Tidewater (TDW)
Portland General Electric
Price/book: 1.0
Dividend yield: 5.2%
The electric power business is often thought of as being recession-proof. It s not, since even though homeowners aren t likely to turn out the lights to save money, some industrial customers cut back on hours, idle plants or even fold. Accordingly, Portland General Electric (POR)



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