ByJACK HOUGH
Absent my favorite brew>, I ll drink Samuel Adams gladly, Coors under protest and Molson only if things have gone horribly wrong.
In September though, I predicted Molson Coors Brewing (TAP)
Indeed, Molson Coors stock has fallen an enviable 11% since then. The broad American stock market is down 30% and Boston Beer has lost 38%. The valuation gap has narrowed but not closed. Molson Coors now carries a 2008 price/earnings ratio of 16 and Boston Beer 15. (That s based on three quarters of reported earnings and estimates for the fourth quarter.)
It s tempting to switch my preference -- for the shares, not the beers. Hops prices have eased a touch, after all, with a larger harvest expected this year. But I have a new reason for picking Coors. According to my beer price survey, conducted solely at a grocer across the street from SmartMoney s Manhattan office (it s cold out), Coors costs 33% less. Cheap is suddenly fashionable. I wonder if a decade-long shift in U.S. alcohol consumption away from big-label domestic beer in favor of pricier craft beer, wine and liquor isn t due to reverse. Molson Coors is expected to increase profits this year. Boston Beer isn't.
Below I ve listed Molson Coors and a few other companies that seem likely to thrive in a recession. All pay dividends, have reasonably priced shares and carry modest debt, or none at all.
Genuine Parts (GPC)
Profits for Cal-Maine (CALM),
Finally, I recommended Pfizer (PFE)
| Company | Ticker | Industry | Stock Price | Forward P/E | Proj. EPS Growth (%, current fiscal year) | Dividend Yield (%) |
|---|---|---|---|---|---|---|
| Pfizer | PFE | Drugs | $17.36 | 7 | 5 | 7.3 |
| Molson Coors | TAP | Beer | 43.85 | 15 | 23 | 1.8 |
| Genuine Parts | GPC | Car Parts | 36.57 | 12 | <1 | 4.1 |
| Cal-Maine | CALM | Eggs | 29.39 | 6 | 2 | 5.0 |



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