ByJONATHAN HOENIG
, with the Dow below 7000, I noted semiconductor stocks as unusual market leaders. I ve been observing their strength and have kept tabs on the group s prominent stocks.
My interest wasn t based on elaborate economic analysis or Larry Summers plan for stimulating growth, but by rational, objective observation of the securities themselves. You can discuss fundamentals forever, but what ultimately matters is the price (and, to a lesser degree, what people think about the price). The price is what we trade, and the price is what we should primarily follow.
After continuing to watch the sector march higher, I took a position in, and
,
(
), the world s dominant supplier of semiconductor chip testing equipment.
Like many stocks, Advantest has rallied. And regardless of whether it was the continued outperformance in semiconductors, the general strength in equities, or just my charming personality, I ve got a winning trade. And if making money is your
, having, and holding a winning trade, is exactly where you want to be.
The old saying might be to always go with your
, but unfortunately, for most people, the first impulse is to grab the cash and sell the moment a profit appears. It s a tempting thought. After all, I ve personally made money in the stock. I could unquestionably buy a new gorgeous flat-panel TV screen, some fancy new clothes or go out for a few
. That impulse is completely understandable, but, more often than not, completely wrong. While it s true that you never go broke taking a profit, you will never actually make a meaningful profit if you re always snatching gains the first moment they develop.
So while I ve got no unique insight as to the next move for Advantest, my preference, and for now my strategy, is to let the
. Semiconductors were strong as an asset class when I first took notice in March, and that leadership has only become more prominent in recent weeks.
What specifically attracted me to Advantest was the distinct lack of participation and interest from the investment herd, which, despite an impressive gain, still has yet to materialize. There have only been six message board
on Yahoo Finance this year, and virtually no mentions on
or other social
. The company gets little attention from domestic analysts, and while I ve since
the stock on Fox News Channel, it s received scant coverage from the financial press, despite encouraging fundamentals. Just this past week
reported the company s chip-gear orders may have doubled over the previous quarter.
Most importantly, my
remains prudent, less than 5% of my total portfolio, with that percentage growing as it should via share price appreciation. The thesis, and the asset class itself, it far from an
bet.
The anatomy of a trade consists of observing the markets, positioning yourself to participate in a dominant theme over time, and doing so using sound trading technique, namely position size and risk control, to minimize your losses when you re wrong and maximize your gains when you re right. As investors, that s what we do that s all we can do. Everything else is in the market s hands.
Last March
profiled
Advantest (ATE)
Don t Cash in These Chips
Advantest (ATE) YTD >
goal
gut
swanky meals
winner run
postings
Twitter
networks
recommended
Nikkei English News
position size
all-or-none
Have No Fear
As stocks hit yearly highs on Friday, fear, as measured by the exchange-traded-notes tracking VIX futures, hit fresh lows. iPath S&P 500 VIX Short-Term Futures ETN (VXX),
Stocks Up, Fear Down
iPath S&P 500 VIX Short-Term Futures ETN (VXX) 6 months>
At the time of writing, Hoenig's Fund held shares of Adventest (ATE).>



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