IN THE 1990S,

the big online brokerages promulgated the notion that all you needed to trade like a Wall Street pro was a computer and an Internet connection. Ironic, then, that they've done so little to offer their customer the sort of unvarnished, independent stock research that would help them do just that.

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Consider the paltry offerings at E*Trade Group, the nation's third-largest online brokerage, which bills itself as a diversified online financial-services firm. It's true that E*Trade customers can buy not only stocks and mutual funds online, but also certificates of deposit from the broker's online subsidiary E*Trade Bank. Yet when it comes to independent stock research, all E*Trade supplies its customers is free access to stock and market reports from Standard & Poor's, one of the big three corporate credit-rating agencies. An E*Trade spokeswoman says customers can also get financial advice by subscribing to E*Trade Financial Advisor, a joint venture with the accounting firm Ernst & Young. But that service costs $149 a year for customers with less than $100,000 in assets. And much of that advice is geared toward issues like asset allocation or tax planning, not picking stocks.

In the wake of Enron's collapse and the mushrooming investigation into the conflicts of interest between stock research and investment banking on Wall Street, there's a growing cry coming from Main Street for more and better independent stock analysis. Will the online brokers rush in to fill the gap? Don't bank on it. As we pointed out recently, most independent research shops charge so much for their reports often five and even six figures that only institutional investors or wealthy individuals can afford to buy them. And online brokers aren't willing to dip into their own pockets to boost their research offerings. The seven we contacted for this story either wouldn't comment on that prospect or said they had no current plans to do so. For the time being, then, here's what they offer:

An Independent Broker Is Hard to Find
A look at the independent stock research that can be found at several leading online brokerages and made available to all customers.
BrokerageIndependent Stock
Research Offerings
Description
Fidelity
[Fidelity]

Computrade/MarketEdgeTrading tip/strategies
[Fidelity]

Standard & Poor'sStock reports
[Fidelity]

Argus ResearchStock and market reports
[Fidelity]

Thomson Financial/First CallVarious research reports
TD Waterhouse
[TD Waterhouse]

Ford Investor ServicesStock reports and graphs
[TD Waterhouse]

Argus ResearchStock and market reports
[TD Waterhouse]

Thomson Financial/First CallVarious research reports
[TD Waterhouse]

Standard & Poor'sStock and mutual fund reports
[Charles Schwab]

Standard & Poor'sStock reports
[Charles Schwab]

Thomson Financial/First CallVarious research reports
[Charles Schwab]

Schwab Center for Investment ResearchStock research and reports
Harris Direct
[Harris Direct]

Standard & Poor'sStock reports
[Harris Direct]

MorningstarUses star system to rate mutual funds and stocks
[Harris Direct]

Zacks AdvisorStock reports and ratings
[Ameritrade]

Computrade/MarketEdgeTrading tips/strategies
[Ameritrade]

MorningstarUses star system to rate mutual funds and stocks
Datek Online*
[Datek]

Standard & Poor'sStock reports
[E*Trade]

Standard & Poor'sStock reports
* Datek is being acquired by AmeritradeSources: Company officials and brokerage Web sites

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