ByDAN BURROWS
Trying to read the> tea leaves when it comes to the recent rash of housing data and earnings from home builders and home improvement retailers is enough to make anyone's head spin. Even the experts are wrestling with the seemingly contradictory numbers coming out of the government, individual companies and the National Association of Realtors.
On Tuesday the S&P Case-Shiller U.S. National Home Price Index posted its first quarterly increase in three years. Last week, the NAR reported that, in July, existing home sales posted their largest monthly increase in at least a decade. Housing starts apparently stabilized, according to the Commerce Department; and Home Depot (HD)
That's all good news, of course -- the SPDR S&P Homebuilders ETF (XHB)
Mortgage delinquencies hit an all-time high in the second quarter, for example, and foreclosures aren't forecast to peak until the end of next year, the Mortgage Bankers Association said Thursday. Home Depot may have beaten analysts' estimates, but only because of cost cuts, not sales growth -- something rival Lowe's (LOW)
At the very least, things have stopped getting worse and that is the first step toward getting better, says Mickey Cargile, managing partner at WNB Private Client Services, a Midland, Texas-based financial management firm. "There's an old saying: 'If you want to get out of a hole, you've got to stop digging,'" Cargile says. "That's where we are right now."
To help make some sense of the crazy quilt of housing news, SmartMoney drilled down into the earnings from home builders and home improvement retailers, as well as recent housing data and asked the experts to help us suss out what it all means -- and what signs to look for that this crisis is finally coming to an end.
Housing Data: Finding a Balance Between Supply and Demand
"The data are a mixed bag," says Richard Moody, chief economist and director of research at Forward Capital, an Oakton, Va.-based real estate investment company. "You've got all these conflicting stories. Starts and sales are rising, but so are delinquencies and foreclosures. And prices are falling."
While new construction and sales are starting to rebound off their bottoms, Moody doesn t think they can really recover until foreclosures abate. The marketplace is glutted with inventory, he says, which puts further pressure on prices and total sales -- not to mention the need for new houses.
The latest sales figures may also be a little artificially inflated thanks to the up to $8,000 tax credit for first-time home buyers, Moody says. And even if the government extends the credit past the Nov. 30 deadline, first-time home buyers typically buy cheaper, smaller, existing homes, which will only benefit one section of the housing market.
"It also creates distortions because the people buying these first homes come from somewhere," Moody says. So a new home sale just leaves a vacancy someplace else, usually in the rental market. Ultimately, it comes down to the very basic economic problem of supply outstripping demand, he says. Vacant properties, whether they are for sale or rent, will weigh down the market.
What to Look For:
A decline in vacancy rates and a shift back to "For Sale" from "For Rent."
Homebuilders' second-quarter earnings were generally better than expected. Lennar (LEN)
Falling prices, lower mortgage rates and government incentives are having some salutary effects. "We're seeing a lot of sales and earnings beating estimates in the homebuilders, which is all very good," says David Urani, an analyst with Wall Street Strategies. "But we are still seeing a lot of weakness on the bottom line."
A "V-shaped" recovery describes a sharp rebound in the market. See various recovery scenarios here
Also worrisome is that even after sharp corrections in troubled markets like California and Florida, prices still "probably have a little ways to fall," Urani says, and some regions, such as the Northeast, may see further declines as well.
What to Look For:
When prices truly stabilize, home builders' gross and operating margins will improve -- and so too will their bottom lines.
Home Improvement Retail Sales: Seek Out the Sand States
Both Home Depot and Lowe's started to suffer before the housing market imploded, and so many investors think they'll be a leading indicator on the way back up, says Morningstar analyst Brady Lemos.
Unfortunately, these retailers use the same data as the market does to try and figure out where business is headed, meaning they are able to provide very few unique perspectives, says Lemos.
"One of the positives to come out of their reports is that it seems like the hardest hit markets are seeing a decelerating rate of decline," says Lemos. "In places like Florida or California, same-store sales are still negative, but the pace has slowed."
Lemos is waiting for those hardest-hit markets to turn around. But we aren't there quite yet. Decelerating declines are hardly the same thing as growth.
What to Look For
Same-store sales growth in the key markets of Florida, California, Nevada and Arizona where housing has been hit hardest.



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