Tuesday February 9, 2010 7:05 PM ET
SmartMoney
Published May 14, 2007  |  A A A
Tradecraft by Jonathan Hoenig (Author Archive)

Beginners Should Heed 4 Steps to Trading Success

MANY OF THE BESTSELLINGpersonal-finance books share a similar basic format: "8 Steps to Millionaire Status" or "6 Simple Rules to Getting Rich". Several of these authors, in fact, will be speaking at this week's Money Show in Las Vegas, where I'll also be participating in a panel discussion in conjunction with SmartMoney.com. (Click here for schedule.)

While I'm thankfully not planning a schmaltzy self-help title of my own, I do believe there are some basic steps for beginners to take — in proper order — to become better-than-average investors. They might not all be sufficient to guarantee profitable results, but they are, in my opinion, absolutely necessary nonetheless.

It's impossible to be a successful speculator without a strong foundation, which is why I don't think anybody should be in the markets without first getting their own financial house in order. This means eliminating consumer debt and any nonmortgage finance charges, and either owning or renting a home that you can easily afford.

It also means starting as a saver. I can't tell you how much easier it is to deal with the emotional demands of speculation when you know you've got at least nine months' worth of living expenses — generous living expenses — tucked in a liquid and high-yielding account. As I pointed out last week, trading demands that we all, at times, deal with loss. That is only possible to do, while still keeping a rational mind, when you've got a cushion of cash to mentally shoulder the blow.

It's my belief that folks who are interested in companies are less successful investors than those who are chiefly interested in prices. As speculators, we don't trade companies, we trade stocks. Companies are hugely complex organizations with countless moving parts and variables. Stocks are pieces of paper and a bar chart on my CQG.

Following prices for most people comes down to reading the day's headlines and seeing what the immediate market reaction is in those particular names. For example, many traders watched California Pizza Kitchen (CPKI) rise 7.4% on Friday after the restaurant chain posted a 15% rise in first-quarter revenue. And if you were long the stock, maybe you'd decide to sell it. If you thought their good fortune was set to continue, maybe you'd buy it or wait for a pullback and get in. That's not following prices, however, but following the news.

Those who had been following price action would've known, even before the headline, that CPKI as well as other restaurant operators like Darden Restaurants (DRI), McDonald's (MCD) and IHOP (IHP) have been objectively strong stocks for some time. It wouldn't have taken a few good earnings reports to have drawn your attention to the stock; the price action itself would've taken care of that long ago.

Aspiring investors should be irresistibly interested in prices, from stocks to soybeans. They should be familiar with the latest trends in interest rates, equities and commodities, even those that aren't receiving above-the-fold coverage in the morning business section. They should also have a sense of the current correlations between various markets. For example when stocks rally, what does gold tend to do? What about big-cap tech or home builders? Or when equities fall, which names are leading the way lower? Do bonds tend to rally or also break lower with stocks? This is integral to know, regardless if the day's news headlines don't fully explain the price action. What matters is how prices move, not why.

Trading is one of those activities that demands on-the-job experience. Nothing you can read, nothing you can study totally prepares you for the emotional and psychological stress of having real money at risk. This is one area in finance where an MBA really doesn't help.

To that end, whether your portfolio has a few thousand dollars or many times that, I encourage aspiring investors to start with a reasonable allocation that's total risk capital. Of course, you shouldn't treat it as "play money," but as a legitimate investment on which you expect to achieve outsize returns. Quickly, every new investor realizes that it just ain't that easy.

There are innumerable ways you can lose money in the markets, and even the pros make mistakes every day. But because there are a few basic lessons one can only learn when trading real money, I think managing a small account, either stock or futures, is a good place to start before putting your entire nest egg to work.

After funding their account, most folks immediately begin trading up a storm. They waste precious resources floundering around with low-priced or penny stocks. Then they buy a highflier just as it begins to break and Martingale the position on the way down. Pretty soon, they've hung themselves and blown out. Sound familiar? It's happened to all of us. The idea is to initially make the mistakes with small dollars and use the experience to prevent blow-ups from happening in the future.

Finally, I think learning how to hold on to money can be even more difficult than making it in the first place. Every investor has one great quarter, but over time it's the Depression-era "Millionaire Next Door" mentality that stresses regular saving, living within your means and prudent investing that has the biggest impact on your overall financial health. Truth be told, those of us who truly love money aren't always so quick to part with it.

Experienced traders know that consistent profitability is difficult, and with every windfall usually comes a period of low or negative return. As Lou Mannheim, the wise old trader played by Hal Holbrook advised Charlie Sheen in the movie "Wall Street," "You're on a roll, kid. Enjoy it while it lasts, 'cause it never does."

So despite the media stereotype of freewheeling financiers regularly dropping $1,000 on bottles of Cristal, the reality is that most successful money minds are generally more frugal than flamboyant. They don't live outside of their means, leverage themselves to the hilt or invest money in things that don't hold their value. In almost all cases, they'd rather have the money than the things money can buy. To that end, investors tend to spend money only on those purchases they truly value. Most folks who work for a living, even speculators, tend to respect the value of a dollar enough not to throw it away.

So this Tuesday at the Money Show in Las Vegas, you won't see me dropping cash at the tables or sports book. Instead I'll be sipping drinks by the pool, getting a fancy massage and feasting on an outstanding dinner. For my money, those are much more valuable experiences than the fleeting rush created over the roll of the dice.

Jonathan Hoenig is managing member at Capitalistpig Hedge Fund LLC.


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User Comments
Posted by: MarketMachine
DKP50, you are missing the point of the article. This is an article about trading, not investing. Because of the irregular nature of income, traders, particularly new traders, increase their chances of success by eliminating as much of their personal debt as possible.
Posted by: elmerdory
Step 5: Don't confuse trading with investing. I like investing because I know much more about a company I own the stock of than the millions of people who also own the company's stock. I'll take fundamental investing over trading anyday.
Posted by: DKP50
Geech JS... by not Gambling your hurting our Gambling stocks buddy! And As for the Massage? Like the Ladies I see? LOL And I hope your Tipping at 20%? with a 6+ figure income, you can afford it my friend...lol
Posted by: DKP50
Boy, talk about Depression investment thinking> Pay of your Mortge first...
And you wonder why Our Parents never made any money & Seniors are so Poor..
back in 1980 I paid only the 7% Interest and 50% of the principal on my Mort. and invested the otehr 50% of the Principal into A Reit Stock and guess which is worth more today? 3x more by the way...in relation to % rtns... same now for my retirement home with a 3% mortgage.. and into GGP Stock..you do the math
Posted by: keybanker
It is crucial to be debt-free before you retire. Unless you become extremely wealthy, you should not have a mortgage payment when you are retired. I set a goal of being debt-free by age 50. I accomplished that goal two years early and have never regreted it. When you are debt-free you can dollar average your way into the market by investing the equivalent of what you were paying on your mortgage into stocks.
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