Sunday November 22, 2009 6:14 PM ET
SmartMoney
Published May 19, 2009  |  A A A
SmartMoney Magazine by Roya Wolverson and Neil Parmar

SmartMoney's 2009 Broker Survey

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Investment Products & Mutual Funds

Best: Fidelity
Worst: SogoTrade

This year's race came down to Fidelity, Charles Schwab and TD Ameritrade. Together the trio has more than double the number of customers of the remaining firms in our survey combined, and each has a smorgasbord of offerings, including municipal bonds, certificates of deposit and access to initial public offerings. In the end, Fidelity led the pack with its impressive mix of more than 16,000 mutual funds, many of which don't carry transaction fees.

The firms with the fewest mutual funds generally had the slimmest pickings when it came to the other investment products. Just2Trade and ShareBuilder, for example, offered fewer mutual funds than the competition, and both lacked corporate, municipal and U.S. Treasury bonds. Zecco and SogoTrade carried exchange-traded funds but not much else on our wish list. SogoTrade scored the lowest overall because it was the only firm without a single mutual fund offering. The company says it's focused on active traders who come to the firm for its low commissions on stock trades.

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User Comments
mjw7

1 Comments
For next year's survey, please could you add an evaluation of how easy these brokers make it to produce a complete SCHEDULE D? E-Trade sends a schedule D to you in the mail in January, but doesn't even bother to calculate your short and long term gains and losses. Sure you can buy Turbo Tax, but when you import into Turbo Tax from ETrade, it doesn't know how to match up your Buys and Sells so customers spend hours every year trying to do this manually. Also ETrade only keeps a couple of years of trading history, so if you bought a stock 5 years ago and then sold it this year then you are completely out of luck. You would need to sift through old paper statements to find the purchase price and commission info. Customers who do a lot of trading could easily spend several hours trying to pull all of this info together and the cost of their personal time spent in tax preparation is certainly a consideration when choosing a broker. I've read that ScottTrade provides customers with Gains...(Read more of this comment)
Posted by: optimist5
InteractiveBrokers will have better price for orders up to 500 shares. For anything above this number Just2Trade looks like better choice.

Arthur
www.Savings-Secrets.com
Posted by: founderideas
I am not an expert to evaluate all these brookers, but I am also very surprised that you don t mention Interactive Brokers, for the low trading fees,and the quality of trading tool.
Of course, I would not say they are the best for newbees, but they are very good for serious ( even non- professional ) traders.
realtrue

2 Comments
Oops, was reading the Yahoo version first, I see TK is mentioned afterall. I apologize for double posting, but I can't edit the original, unfortunately.

I have a review that I did awhile back of my experiences at the time, not all good experiences though. The links to those reviews are on this blog http://realtruefx.blogspot.com/
under TradeKing reviews
realtrue

2 Comments
TradeKing wasn't mentioned either, but it's 4.95 a trade, so close to the other discount broker. Overall not a bad experience thus far, but I don't trade as often as I would like.

I have a review that I did awhile back of my experiences at the time, not all good experiences though. The links to those reviews are on this blog http://realtruefx.blogspot.com/
under TradeKing reviews
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