Sunday November 8, 2009 3:43 PM ET
SmartMoney
Published June 2, 2008  |  A A A
Tradecraft by Jonathan Hoenig (Author Archive)

Three Common Trading Pitfalls to Avoid

THERE'S A NAIVE belief that the more you trade the more you make. Truly successful investors, so the misguided thinking goes, are frequent traders who constantly jump in and out of stocks, gold or just about anything else.

It's a fantasy born from the trading-floor imagery that, since organized markets began, has been used to portray the investment world. The stock footage of type-A personalities screaming, yelling and waving their arms in a pit or at a trading post aren't traders but rather market makers whose profits are made not by predicting the direction of a market, but simply by facilitating trades across the spread. Nowadays, computerized black-box algorithms have virtually eliminated that element of the game.

Real profits aren't made by trading in and out of a stock, but by having the foresight to take a position ahead of the herd and riding it the duration of a significant move in valuation. To that end, there's nothing particularly beneficial about gaming a stock for a 5% pop, since you need to have a big chunk of capital at risk for such a blip to have any appreciable effect on the bottom line. The big money is made on the big moves.

Think of trading as being akin to the surgeon making incision with a scalpel: It's necessary to complete the task, but should be done as prudently and efficiently as possible.

Of all the ways to classify investments — by market cap, dividend yield or sector — the least helpful is to classify certain stocks as "risky" and others as "safe." Trade for even just a few years and you'll quickly see how time and time again the market shatters those stereotypes. Consider names like Pfizer (PFE) or AIG (AIG), two "conservative" large-cap stocks in "defensive" industries. Both are resting uncomfortably lower than where they were 10 years ago.
Pfizer (PFE), AIG (AIG) — 10-year chart

In my book, stocks aren't safe or risky, but strong or weak. And although there's no foolproof approach, the better odds always rest in focusing on the comparatively better performers.

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PFE 16.96 Down -0.06 -0.35%
AIG 35.48 Down -3.80 -9.67%

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