Verizon Rolls Dice, Invests $23 Billion on FiOS

Called FiOS, short for fiber-optic service, the expanding network is Verizon's best line of defense against cable operators poaching its phone customers with their bundled services. Once fully deployed by 2010, FiOS will enable Verizon to offer its own "triple play" packages to consumers that include high-speed Internet, TV and phone services across its nationwide network. The big selling point: FiOS operates on a robust network that offers data downloads that blow away those currently available through the coaxial cable used by cable operators and the copper wiring used by telephone companies.

While a highly strategic move on Verizon's part, FiOS is an extremely costly proposition that could take a while to gain traction. It requires a massive overhaul of Verizon's network that entails replacing its copper phone lines with fiber optics and gaining permission from municipalities to dig up the streets to lay the fiber. Verizon also needs to secure approvals to offer television services in each neighborhood. Installation of FiOS in customers' homes has proven time consuming and costly as well, and the company will need to spend a healthy chunk of change on marketing to get the word out to consumers.

Those costs, Verizon says, will dilute its earnings per share in the "mid-thirty cents" range this year, with dilution peaking during the current first quarter and then improving throughout the year. The company has told analysts that it expects FiOS to turn an operating profit in 2009, but, according to Stifel Nicolaus analyst Christopher King, it could take as long as a decade for Verizon to completely recoup its investment.

"From a business standpoint, FiOS does give Verizon a long-term competitive advantage in the consumer marketplace," says King. "However, it's certainly expensive from [a return on investment] perspective."

Verizon is placing a huge bet that consumers will become increasingly bandwidth hungry. By installing fiber all the way to customers' doorsteps, Verizon is planning to offer exceptionally fast data download rates that could eventually reach 100 megabits per second (Mbps). AT&T (T), on the other hand, is spending $4.6 billion — about one fifth of what Verizon is spending — to upgrade its networks with fiber optics and to offer a TV, Internet and voice service called U-verse. However, AT&T is stopping short of taking fiber directly to consumers' homes. Instead, U-verse will rely on traditional copper wiring to deliver the last leg of data traffic into the home, thus offering slower download speeds than Verizon's all-fiber network.

"Is this going to be a 100-megabit world in the future? Will consumers demand that type ofbandwidthh going forward? AT&T is betting 'no' and Verizon is betting 'yes,'" says King.