Our Mission
SmartMoney, The Wall Street Journal Magazine, was launched in 1992 by The Hearst Corporation and Dow Jones & Company.
SmartMoney educates, informs and empowers our audience of affluent baby boomers, C-Suite executives and financial professionals to make smart investing, saving and spending decisions.
SmartMoney presents practical yet highly imaginative ideas for saving, investing, and spending, plus regular coverage of technology, automotive and lifestyle subjects including travel, fashion, fine wine, and more. In all cases, we stress consumer service with action-oriented information.
Our editorial team, which has won three National Magazine Awards and was a finalist 14 times, includes three Pulitzer Prize winners.