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Smart Ideas
![[sm0212smart]](http://s.wsj.net/public/resources/images/PF-AB863_sm0212_C_20120118122431.jpg)
How Food Fads Can Nourish a Start-Up
Machan: Going gluten-free may be good for you -- as well as for these companies.
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![[smfineprint]](http://s.wsj.net/public/resources/images/PF-AB821_smfine_C_20120111122044.jpg)
Attack of the Fine Print
Small print has become a giant menace, costing consumers $250 billion a year. New ways to avoid the traps.
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![[sm0212funds]](http://s.wsj.net/public/resources/images/PF-AB839_sm0212_C_20120113140400.jpg)
The Top 100 Mutual Funds
For the past five years, these funds have excelled. Can they do it for the next five?
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![[sm0212ten]](http://s.wsj.net/public/resources/images/PF-AB840_sm0212_C_20120117120334.jpg)
10 Things Customer-Service Reps Won't Say
A little light reading while you're on hold.