The Secret to Year-End Car Buying

With dealers eager to move unsold inventory before the new model year, the end of the year is often the best time to negotiate a deal on a new car. This year, savvy buyers have a new tactic: Figure out which models have been sitting on the lot the longest and score a new car for up to 35% off the sticker price.

The days of waiting lists for hot cars are long gone. Most sit around for more than two months before they sell the average is currently 67 days, up from 63 days last year. American brands Chrysler, Ford (F) and General Motors sit about 75 days, according to Ward s Auto, which tracks the car industry. But even some buyer favorites, like Japanese cars, are experiencing high inventory; Toyotas average 67 days on the lot, up more than 50% over October 2009, for example. And recent sales improvements have done little to reverse the trend. Lot stays are growing longer despite an 11% year-over-year sales gain of light vehicles (subcompacts, sedans and SUVs) through October.

For buyers, that means year-end discounts, cash-back deals and low interest-rate financing offers are all likely to grow as the year draws to a close, says Jessica Caldwell, senior analyst at Edmunds.com. The biggest discounts and most negotiating room will be on cars that sit on the dealership the longest like the 2010 Ford Mustang and Lincoln MKT which are taking upwards of 200 days to sell. "Holding that inventory is bad for your new car business," says Jonathan Banks, executive automotive analyst at NADA Used Car Guide, adding that buyers would often rather buy the cheaper 2010, especially if it's similar to a pricier 2011.

To get the best deals, you ll need to know the rules of the year-end discounting game, where to find information on the lot-sitting laggards and be armed with information. And if a car deal isn t quite as good as you d like, don t worry. In late December, automakers tend to roll out bonus incentives to dealerships to move more cars off the lot, which can mean better discounts.

Here are three ways to make the most of year-end car sales.

Know your model s age

After a model sits for 60 days, most dealers cut the price by about 7%, says Jesse Toprak, vice president of industry trends and insight at TrueCar.com. After 100 days, those discounts creep up; by 200 days, buyers can expect to get about 14% off the sticker price and possible cash-back offers or 0% financing. So that 2010 Mustang coupe, which has been on the lot for an average of 235 days, could sell for 15% off with $1,000 cash back a total savings of up to $5,000, according to TrueCar.com.

Find the latest inventory data

Of course, inventory varies from dealership to dealership. Consumers can get some insight into how flexible car prices are by checking out TrueCar.com s monthly report, which lists the models selling with the highest discounts. And you can zero in on a car s inventory at a specific car dealership. The better discounts are typically at dealerships with the most inventory of a specific model. Edmunds.com offers a view inventory service for most new models that shows which cars and how many dealerships have in stock. For example, a Cadillac dealership in Mahwah, N.J. has two CTS models in stock, while a Totowa, N.J. dealership just 30 minutes away has 46 cars in stock, according to Edmunds.com. Even popular sellers without much of a discount can be $1,000 more expensive a few hours away if a dealer is overstocked.

Be patient

Dealers pay a small percentage of a car s value for each month it sits on the lot, says Burke Leon, owner of a used-car dealership in Orange County, Calif., and co-author of The Insider s Guide to Buying a New or Used Car. At a few hundred dollars per car, that adds up, especially when you consider that some dealers overestimated the demand for 2010 models. Meanwhile the 2011 models came out as early as February. Dealers don t want the newer cars to have to compete with the older, cheaper ones, so by mid-December, the automakers themselves will start offering incentive bonuses to dealers who clear out 2010 models. That's typically when buyers will find the biggest discounts, lowest financing and most flexibility. Also, investigate dealer auctions, the last chance for cars that don t sell on the lot. A 2010 model might end up there as early as December, and a local used-car dealer can place a bid on your behalf, Leon says. Depending on the vehicle, discounts can be up to 35%.

The Best Deals

Some cars sell faster than others. A look at the average shelf life of ten 2010 models.

Automobile Days on the Lot Discount
2010 Ford F-25016621% off (to $21,247)
2010 Ford F-35016620% off (to $22,105)
2010 Jeep Commander17819% off (to $26,091)
2010 Ford Mustang23515% off (to $18,960)
2010 Lincoln MKS17112% off (to $37,914)
2010 Lincoln MKT22812 % (to $39,434)
2010 Subaru Impreza16511% off (to $16,126)
2010 Nissan Murano4510% off (to $26,245)
2010 Cadillac CTS1886% off (to $33,925)
2010 Toyota RAV4485% off (to $21,466)

INVESTOR CENTER

MARKETS:
Chart
TODAY
Portfolio Chart

RESEARCH STOCKS & FUNDS

Answer Engine
Find Answers to Life's Challenges  

Find solutions to this and many other problems using

Answer Engine from SmartMoney. 

Copyright 2012 Dow Jones & Company, Inc. All Rights Reserved
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit
www.djreprints.com.