ByKELLI B. GRANT
Cost-conscious SHOPPERS> are turning more to their closets than to retail stores for fall wardrobe options this year. Sales at clothing stores slipped in June and July, and because many of this year's fashion trends, including leather motorcycle jackets and gray everything, were popular last year, too, August may not bring an improvement.
"There's just no reason to shop," says Kathryn Finney, the founder of BudgetFashionista.com.
Apparel retailers will be making a different case when they slash prices to lure shoppers back into their stores this month and into the fall.
"We're expecting a very promotional back-to-school and holiday shopping season," says Zoe Tan, an equity analyst who covers the apparel industry for Morningstar.
Earlier this year, stores had been offering fewer of the widespread, constant sales consumers enjoyed during the recession. That strategy worked to some degree during the spring, when consumers suffering from "frugal fatigue" started shopping again, says Tan. Now, shoppers are pulling back again, and retailers are facing a glut of summer inventory. "They're getting worried," Tan says.
Children's clothing manufacturer Carter's (CRI),
Before hitting the mall this year, watch for these eight types of sale opportunities:
Fall staple promotions
There's no reason to pay full price for the latest styles of fall staples like jeans, pants and boots. Stores are putting items on sale "pretty much right out of the gate," Finney says. Wait for a sale to buy. Lucky Brand jeans is taking $30 off most pairs through Aug. 29, and at Victoria's Secret, the code "VSBOOT" will take 20% off its boots through Sept. 16.
Flash sales
More retailers are likely to use one-day-only sales this fall, as companies gauge how deeply they need to discount, says Kathy Grannis, a spokeswoman for the National Retail Federation, an industry group. (Additional sales are sure to follow.) Macy's (M),
Doubled-up discounts
Stores are more likely to offer targeted sales and broader percentage-off coupons this fall, Finney says. Kohl's (KSS)
Localized coupons
Retailers are using their marketing budgets surgically. For example, Ann Taylor (ANN)
Group-buying sites
Gap (GPS)
Outlet mall deals
Surplus inventory and sluggish sales have trickled down to outlet malls, Finney says. Premium Outlets has a Labor Day sale with extra discounts on top of its usual 25% to 65% off. The Ann Klein store at Woodbury Commons in New York, for example, is taking another 25% off suit separates. However, not every outlet-mall deal is worth the trip. Shoppers should watch out for full-price outlet-only lines and other pitfalls.
Social media promotions
Retailers are increasingly interested in targeting customers through social networking sites such as Facebook, Twitter and Foursquare, Tan says. Connect with your favorite retailers to score better prices. Paul Frank, Gap, Ann Taylor and Diesel have offered discounts of up to 30% to shoppers who "check in" via location-based apps.
Mobile couponing
In addition to apps that help smartphone owners find coupons for nearby stores, some retailers have gone lower-tech with texted offers, Grannis says. DSW (DSW)



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