For the speed> of its march toward becoming the country s largest public company, Apple (AAPL)
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Apple prices hold up largely because of good engineering and high demand, says Tran. And, there s Apple s name-brand recognition and loyalty. The company also doesn t make very dramatic changes from generation to generation, says Andrew Eisner, the director of content for marketplace Retrevo. Current software and many apps still work on older models, and similar ports allow interchangeable use with chargers, stereos and other accessories. Considering that Apple allows few discounts, a slight break on relatively new technology can be a good deal for buyers, he says.
To sell an old Apple device quickly and with minimal hassle, try a trade-in site, says Natali Del Conte, a senior editor at CNET. Gazelle, Toshiba, Radio Shack and Costco will all give free estimates of resale value. Putting up items on eBay is riskier and potentially more rewarding. International bidders and Americans looking to buy a newer iPhone before they qualify for the carrier s lower subsidized price ($199 versus $599 for a 16GB phone) bid up prices as high as $1,000. But don t expect such a windfall. According to bid-tracker Honesty.com, a buyer shouldn t pay more than $180 for an iPhone that s two generations old.
To maximize the value of an Apple resale, don t wait too long, experts advise. Prices will drop as soon as there s something newer on the horizon, Eisner says. If you don t already, pay attention to Apple s scheduled product announcements and rumors about what new items are likely to be introduced, and when. While the third-generation 32GB iPod Touch was the newest out there, a second-generation model sold for as much as $93 on Gazelle. But after the new fourth-generation was announced Sept. 1, the maximum offer dropped to $75.