Monday November 23, 2009 4:58 AM ET
SmartMoney
Published November 3, 2008  |  A A A
Deal of the Day by Kelli B. Grant (Author Archive)

The Pros and Cons of Buying a Car Now

The triple threat of high fuel prices, slower consumer spending and the credit crunch has put the brakes on auto sales. For car shoppers, that means incredible deals -- and some just-as-incredible headaches.

Today, the "Big Three" auto makers -- General Motors (GM), Ford Motor (F) and Chrysler -- are expected to report an almost-30% year-over-year plunge in auto sales for the month of October, making it the slowest sales month since the recession in 1992, according to industry analysis site Edmunds.com. "It's pretty dismal out there, there's no doubt about that," says Jack Nerad, executive editorial director for Kelley Blue Book.

While these wretched sales figures have pushed some auto makers to the brink of financial ruin -- GM and Chrysler are desperately seeking a Hail Mary merger to save themselves -- they've also given rise to a number of great deals for car shoppers. "The supply is so great and the demand is so weak -- it really is a buyer's market," says Tom Libby, senior director of industry analysis for J.D. Power & Associates.

Thanks to the credit crunch, however, landing that great deal on a new car won't necessarily be a cakewalk, especially if shoppers need to secure a loan or leasing agreement. "Although they really want to sell you that car, the dealership is going to have a hard time finding financing [for it]," says Libby.

Both good and bad, here's what consumers can expect when venturing onto the car lot:

Good news: Bigger and longer-lasting incentives

Hoping to clear their lots of aging inventory, auto makers continued to boost their buying incentives through October (typically these incentives disappear by the end of September). Shoppers can expect more of the same in November, predicts Jesse Toprak, senior industry analyst at Edmunds.com. "You're going to see some of the best deals ever out there," he says.

Among some of the deals shoppers can expect, GM is offering $6,000 in incentives on its $38,700 Saab 9-5 Aero -- twice the total amount it offered in September. Look to slow-selling SUVs, trucks and luxury cars for the biggest discounts. The $59,900 Cadillac Escalade now carries incentives worth $6,000 -- $1,000 more than what was offered last month.

Bad news: Fewer financing opportunities

Mortgages aren't the only area hit hard in the credit crunch: Auto lenders and financing companies have tightened their lending criteria dramatically. GMAC said in mid-October that it requires a minimum score of 700 on FICO's 300-to-850-point scale to secure financing. "They've never publicly stated a threshold before," says Libby. Other financing companies, including Chrysler and Wells Fargo (WFC), have stopped leasing altogether.

But that doesn't mean buyers are out of luck. "There are a lot of banks lending still," says Nerad. "Dealerships want to sell vehicles, so they will go the extra mile to get you financed right now." To better your odds, try to get preapproved for a loan by a bank or credit union before setting foot on the lot. That way, you don't spend hours in the showroom only to learn you've been declined.

Good news: Auto maker stability

At this point, the merger between GM and Chrysler is far from a done deal, says Libby. Should it go through, however, it could help stabilize the ailing auto makers by allowing them to better diversify their vehicle offerings, consolidate their operations and put extra cash toward customer incentives. The deal also helps ensure that the GM and Chrysler brands consumers buy today will still be around for post-warranty parts and service. (By offering warranties, auto makers already commit to providing such things for a set period after they stop producing a particular model.)

Good news (for the time being): Fewer dealerships

The National Automobile Dealers Association anticipates 700 dealership closures nationwide this year. Nerad puts the number closer to 1,000. Typically, fewer dealerships mean less competition, thereby giving dealers the upper hand to negotiate prices. But since there's such a glut of supply out there, lot closings will have little short-term impact on car shoppers' leverage on the lot. "Dealerships are beating each other over the head to survive," says Nerad. "This isn't a situation where they can hold out for a better price."


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User Comments
SmartMoney: kelligrant
You've hit on a potential deal: certified used vehicles offer some of the best auto values in the current market, according to Edmunds.com. While the new car incentives dealers are offering help slash the upfront price, they also accelerate the rate at which the car depreciates, meaning that the vehicle is worth less even before you drive it off the lot. Used cars, certified or otherwise, have already depreciated significantly, and their sticker price should reflect that. Certified used cars are becoming more popular among cost-conscious consumers, and that demand will likely dig into your negotiating room. But you still have plenty of leverage - especially considering the car has been on the lot for several months.

Kelli B. Grant
Senior Consumer Reporter
SmartMoney.com
Posted by: Grubitha
Realizing that it is a buyers market, does it still make sense? I have been looking at a certified used vehicle for 3 months. It has been on the dealers lot for 5 months. The Carfax report indicates they purchased it at auction (Corporate Rental). Assuming they paid less than lowest trade-in KBB, then it is still marked up over $2000 (even after the $4000 price reduction since I first looked at it).
Pros: I think I can get it for around $20k, and the payment + fuel expense equal roughly what I am spending on gas now. I drive 50 miles RT to work in a 3/4 ton 4x4 truck.
Cons: increasing my DTI in this market
Help.
kiee1

87 Comments
I do belive after sometime overseas I see many ford KAs aa small car 60to65mpg nothing fancy not a highbrid just looks ssimple to me a bit smaller than a old pinto but I drove 2 modles being 6,1 foot tall found it comfroble at a staring cost of 6,6oo$ to 8,000$ US I would have bought2 but cant bring into USA. why not build this car in the USA a loan to Ford to retool 3 plants the car would be great for the yonng car buyer evan at 7 thousand new 60mpg why a highbrid Ford should give us what we want .Not what they think we want . a new ford highhbrid that gets less mpg .Whene a car is ready If Ford would build these in USA I would support a loan to retool as henery ford dtated buuild alot make affordable quality he never failed . whats wrrong with ford i will not pay 22.000 for the same car they call a highbrid ,more costly less mpg why do you think these big three need a bailout it could be stupity
Posted by: idadoc30
Check out Edmunds.com and read forum for whatever car you are considering. There will be a thread called 'buying experience/price paid' for most models. I had a bid from Costco on a 09 Hyundai Sonata for invoice + $300. Edmund's forums had larger dealers giving up $2000 below invoice plus another $2000-$3500 in rebates. I paid >$5K off MSRP in a cash deal. Same dealer offered me an Elantra and noted he was taking a $900 loss(they even offered me the holdback). Do some research...it will save you big $$.
SmartMoney: kelligrant
It's the rare consumer who's able - and willing - to plunk down the full purchase price of a car in cash in this tough economy, which is why these tips focus on financing. If you're able to buy outright, keep an eye out for the incentives we mention. Both Kelley Blue Book http://www.kbb.com and Edmunds.com http://www.edmunds.com offer lists by make and model. Check out our tips on negotiating a better price at the dealership here http://www.smartmoney.com/spending/deals/get-the-best-price-on-a-new-car-19333/.

Kelli B. Grant
Senior Consumer Reporter
SmartMoney.com
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