Sunday November 22, 2009 9:41 AM ET
SmartMoney
Published June 27, 2008  |  A A A
SmartMoney Magazine by Anne Kadet (Author Archive)

Parents Spare No Expense in Children's Sports

WHEN TOMMY ZARZECKI JR. considers the money he spends on his 13-year-old son's hockey habit, he can't help but question his own sanity. In the space of a single conversation, he refers to himself as "nuts," "out of my friggin' skull" and "completely...delusional." But if he's crazy, so are the other hockey parents in Jefferson Township, N.J. Everyone there knows that promising puck chasers have to join a competitive travel team ($3,500 a season), attend practice and games four to five times a week at a rink 45 minutes away ($150 a week for gas), and play a 55-game schedule with matches in Boston, Baltimore and Pennsylvania. Then there's the gear: $200 hockey sticks are standard, as are $400 skates with Kevlar-composite blades. And that's just hockey. Zarzecki's son also plays baseball, which means additional travel-team fees, more out-of-state trips and $70 lessons with a private batting coach. All told, Zarzecki estimates he blew $10,000 last year on his son's jock life. "You need another job to pay for your kid's sport," he says.

Zarzecki is not actually delusional. The chatty 49-year-old adman turned cigar-company blogger (long story) played hockey back in the Dark Ages; he remembers loving the game even with cheap wooden sticks and lousy pads. He also knows something's askew when parents get all wound up over an adolescent game. But he can't help it. When he sees his son dominate the ice, he says, the euphoria kicks in — and questions of money and logic go out the window. Besides, he says, "your kid won't be as good if you don't pay for all the extras."

As any parent who's been around the peewee athletic circuit can tell you, the wide world of kids sports is something to behold these days. All around the country perfectly normal 10-year-olds now enjoy the attention of their own coaches, nutritionists and personal trainers. Baseball camp now means hopping a plane to distant locales like Puerto Rico or Australia. Suiting up for hockey might include a $3,000 goalie uniform with custom-molded padding. How far will it go? In one of the most publicized — and excessive — examples, Dallas billionaire Kenny Troutt built a million-dollar gym in his home for his preteen sons' basketball teams and carts all the kids to tournaments in a private jet, accompanied by a full-time nutritionist and travel planner. And the trend has even filtered down to sidewalk sports. In Mason, Ohio, one group of high schoolers is raising $39,000 to fly all the way to Cape Town, South Africa, for a championship competition...in jump rope.

The movement has not reached every ball field in America. Plenty of parents, concerned about the effects of heavy competition on an eight-year-old, are content to let their kids play casually in the local recreation league. But just try to resist the trend. Joe Hughes, a Cedar Grove, N.J., youth-fitness instructor who specializes in preseason conditioning ("I teach kids how to run"), says that thanks to the intensely supervised training many kids get from an early age, the average 12-year-old is much stronger, faster and more skilled than his 1980s counterpart. Which means that the youngster who skips private T-ball coaching today will have a tough time making the travel team tomorrow, never mind a slot on the high school varsity squad. Little wonder a parent like software consultant David Hinson just shrugs when he looks at the $2,500 bill for his eight-year-old son's hockey habit. "It's a different world," says the Nashville dad. "You just have to adjust to the new reality of how much things cost."

For more SmartMoney Magazine features, turn to the July issue.
Of course, parents have been overspending on their kids' athletic careers since Zeus bought thunderbolts for little Hercules. But these days there's a whole new industry urging them on, with a slew of sports companies profiting — from the Nikes and Spaldings of the world to mom-and-pop purveyors of shin guards and batting tees. Not that there are more kids out there on the field of play. (Remember our national obesity crisis?) That number is actually flat or dropping, says Thomas Doyle, VP of information and research at the National Sporting Goods Association. But those who do participate are forking out far more for fancy gear and specialized training. California-based sporting-goods manufacturer Easton Sports, for one, reports that sales of its high-end youth-baseball bats ($150 and up) have increased fourfold over the past decade. Velocity SportsPerformance, a national franchise providing private fitness for kids, has expanded from five franchises to 65 in the past five years alone. And My Sports Dreams, a Bedford Hills, N.Y., outfit that helps young athletes raise money to support their travel-team activities, says its business has doubled every year since 2004. "We feel we have a tiger by the tail," says cofounder Jordan Kern.

For many parents the single biggest expense is the travel team, which promises to expose their budding all-star to tougher competition, superior coaching and the attention of college recruiters — not to mention interminable car rides and the vagaries of vending-machine food. But youth travel teams, once reserved for a region's elite athletes, have steadily expanded to include average players, who now zigzag the country to battle the similarly undistinguished competition; USSSA Baseball says its team roster has grown from 1,000 a year in 1997 to 40,000 today, while some 450,000 kids now cross state lines for soccer tournaments. "Now everyone can play," says Bruce Doig, director of the Beverly, Mass., recreation department, "as long as they pay the fee." (Fees range from several hundred dollars to several thousand, depending on the length of the season, distances traveled, and whether or not the team has attracted sponsors to help defray the cost.) Like many small towns, Beverly has seen an explosion in the number of travel teams since 2004; as a result, Doig says, rec-league participation is dwindling by 5 percent a year.

Spoiled Sports?
Few kids have the DNA of an Eli Manning or a Patrick Ewing Jr. But many parents hope their young athletes can compete on an elite level with papering like this.
PRESEASON CONDITIONING
Average cost: $600 - $750
Maybe Junior scarfed too many Big Macs during the off-season. Or he's lacking in lateral quickness. At Sedona Private Fitness in Cedar Grove, N.J., gym owner Joe Hughes offers a 10-session "scholastic athlete" training program to help your child "peak" at the right time. Of course, says Hughes, "despite not having a personal trainer, I turned out just fine."
HOCKEY GEAR
Average cost: $1,500 - $3,000
Most kids just need comfortable equipment that will protect against injury. Got an elite player? Get ready to invest in high-end gear like ultralight $640 Easton Stealth S15 composite skates, a $170 Nike Bauer helmet complete with "ergo translucent ear covers," custom-molded body pads, and the piece de resistance — a $360 composite hockey stick.
TRAVEL TEAM
Average cost: $1,000 - $3,000
If your budding all-star needs more competitive play than she can get locally, the travel-team tab typically buys access to nicer playing facilities, more-experienced coaching and maybe a fancy uniform. But logging the miles won't guarantee that your child will get her minutes. Unlike rec leagues, most travel squads don't give their members equal playing time.
OVERSEAS ATHLETIC CAMP
Average cost: $2,500 - $4,200
City-hopping with the travel team not enough? Coast to Coast Amateur Athletics organizes camps in Europe, Puerto Rico and Australia. But its Baseball Director Chip Stahl says learning abroad won't necessarily make your kid a world-class talent: "There really aren't any advantages to playing outside the States." But hey, it can be a terrific cultural experience.
HIGH-END BASEBALL BAT
Average cost: $300 - $400
The latest bats cost more because they're fashioned from new alloys and composites that aren't yet in mass production. "We have to do battle with the aerospace industry to get the materials to make those bats," says Louisville Slugger spokesperson Rick Redman. The performance difference from last year's (less-expensive) hot new material? Probably negligible.
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User Comments
Posted by: davidjhinson
One's predisposition and attitude on youth sports will either be reinforced by this article or (as in my case, as a parent quoted in the article) seen as a sensationalized view on what 'edge case' sports parents spend on equipment, travel, and training.

Stories like this are editorially written before they're written. Certainly some tut-tutting has been elicited, so I guess from that standpoint the article is a success.

If you're considered a 'nut case' because you want to improve your child's abilities, especially if they have recognizable talent and interest, then please classify me as a nut case.

'When everybody's special, no one is.' - Dash Incredible, 'The Incredibles'
Posted by: pinkie33
also agree with elric999's comment about the number of free and low-cost community programs are dying due to lack of participation. My daughter takes gymnastics lessons at a local YMCA. There is never more than 4 kids (sometimes as low as 2) in her classes. However, there is a private gymnastics/dance studio a few blocks away that is always packed. The YMCA charges about $600 a year for a full family membership with free adult classes, and with kids' sports classes an additional $30 (for a two month class). The private studio charges $100 a month for one class, and there are parents who have their children enrolled in 2-3 classes. The YMCA is the meantime has had to cut back on classes due to low enrollment. It's sad.
Posted by: pinkie33
I absolutely agree with elric999. It doesn't make financial sense to spend $10,000+ a year in the (usually slim) hopes that your child will get a full sports scholarship, when a parent could just tuck that same amount of money away into a college savings fund, and have enough to foot most or all of the tuition bills when the child goes off to college. college? What if the child gets burned out on the sport, and gives it up? And, not every child (even with the best training, etc) can be the next LeBron James or Tiger Woods.

merlinaut

37 Comments
There was an article in the Sunday Times Magazine a few weeks ago that worried me.
Apparently middle school girls are getting a lot of ACL tears from playing soccer all year round.
It's healthier to cross-train, because repetitive stress on the same joints all year sets you up
for a fall. If the joint gets weaker you could rip it simply by kicking a ball; this goes for
high school girls too and less so for college women. My husband tells me it's an extremely painful
injury, which he had himself over twenty years ago. So there is such a thing as overdoing it!
Posted by: widesmile
If my kids get to this point I?m telling them I?m paying for college, not a 8000 to 30000 dollar lottery ticket. These are my favorite sports related excuses ?How will they learn how to compete??, or ?I?m to busy to volunteer in my community because Tommy's...,? or ?That?s really important, but we have a game on Sunday?. Americans are the worshipers of sports; it doesn?t have to be rational if it?s based on faith.
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