Sunday November 22, 2009 10:44 PM ET
SmartMoney
Published September 4, 2009  |  A A A
Consumer Action by Robert J. Hughes (Author Archive)

10 Ways to Invest in Modern Beatlemania

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The release next week of the videogame The Beatles: Rock Band is a testament to the Fab Four's lasting influence on popular culture. It has been almost 40 years since the breakup of the seminal rock group, but the videogame industry is betting that it can still pack a house.

It’s not a wild bet. Paul McCartney's sold-out concert series this summer, Cirque du Soleil's popular Love show in Las Vegas, and an old hit Beatles song in a commercial all speak to the band’s persistent relevance; it’s hard to go anywhere these days without encountering a Beatles moment.

There has always been an audience for Beatles-related items like board games, coffee mugs and hairpieces. But as the band’s legend grew, so did the array of opportunities to own a stake in that legacy. Today, investors can buy shares in companies involved in Beatles businesses or put money toward assets touched by the band, including real estate and philanthropy.

All images courtesy of Getty.

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