"A beauty product that gives you that fantastic, glamorous feeling makes you act more confident," says Jean Godfrey-June, beauty director for Lucky. "Then other people notice you look more glamorous, too."
Looking for a better reason to splurge? For some items, trading up gets you more than just fancy packaging and a designer name — superior ingredients can lead to shinier hair, healthier skin and as close to a cover-model appearance as we mere mortals can get.
We asked Godfrey-June, along with beauty directors at four other magazines, what products are most worth splurging on:
Finely-ground ingredients and a wide range of shades means you'll notice the effect — i.e., no blemishes — rather than the makeup itself, says Genevieve Monsma, deputy beauty director for Marie Claire. (Marie Claire is published by Hearst Corp.; SmartMoney.com is a joint venture of Hearst and Dow Jones.) "Cheap powder isn't finely milled, so you can end up looking like a powdered doughnut," she says. And a coarse foundation shows every swirl, swipe and daub in a mask-like effect.
Trading up also enables you to get exactly what you need for your skin. Monsma likes Prescriptives Custom Blend foundation ($62) and powder ($45), which, as the name implies, is mixed up at the counter to your shade and formula specifications. "They can add mattifiers to reduce shine, a little bit of luminescence to brighten you up, or sunscreen for protection," she says.
Other recommendations:
Laura Mercier Flawless Face (Foundations $35 to $40; powders $20 to $30)
Bobbi Brown (Foundation $38 to $48; powders $30 to $32)
If you really want to see results, you've got to get retinoids from your dermatologist, insists Lucky's Godfrey-June. Over the counter, you can get only the weakest form, called retinol, whether you spend $9 (Olay) or $244 (Matis Le Concentrate).
Ask first for generics Tazorac (30 grams, $107) and Tretinoin (40 grams, $96), suggests Dr. Leslie Baumann, a professor of dermatology at the University of Miami. "Your insurance company won't cover brand names because they're only approved for cosmetic use," she explains. But they may cover the generics, because both are also approved for treatment of acne and other skin conditions.
Other recommendations:
Avage, brand name (30 grams, $113)
Renova, brand name (40grams, $126)
Differin, brand name (45 grams, $133)
Sure, you'll find ceramic tools containing crushed tourmaline at your drugstore, but for those prices you're getting more marketing than mineral, says Kramer. On the other hand, the plates of the T3 Bespoke Labs Featherweight Dryer ($200) — a model all our beauty directors raved about — are made from 100% tourmaline.
Other recommendations:
GHD Ceramic Styling Iron ($230)
Linea Pro C2 flat iron ($199)
"High-quality pencils tend to be far superior," she says. "They won't break, and they distribute color more evenly." Look for one that uses a gel or wax formula. Her favorite: Stila Kajal Eye Liner ($14 to $16).
Other recommendations:
Chanel Le Crayon Yeux ($27.50)
Clinique Cream Shaper for Eyes ($13.50)
Other recommendations:
Burberry Brit (1.7 oz., $62)
Dior J'adore (1.7 oz., $62)