Sunday November 8, 2009 1:40 PM ET
SmartMoney
Published March 28, 2008  |  A A A
Deal of the Day by Kelli B. Grant (Author Archive)

6 Ways to Dine Out for Less

WORLD APPETITES FOR oil and grain have put higher food prices on the menu — literally.

Wholesale restaurant food prices rose 7.4% in 2007, the largest increase in three decades, according to the National Restaurant Association, an industry group. That's even bigger than the jump consumers are seeing at the supermarket, where grocery prices have gone up 5.3%, per the Consumer Price Index.

Blame a combination of inflation and surging demand for commodities in developing countries, says Nicole Miller Regan, senior research analyst at investment bank Piper Jaffray in Minneapolis. Oil prices hovering above $100 a barrel haven't helped, adding to shipping costs, as well as energy bills for on-site storage and cooking.

The end result might be sticker shock the next time you dine out, from haute cuisine to McDonald's — which has re-branded its Dollar Menu in many locations as the "Dollar Menu & More." Industrywide, average menu prices increased 3.7% in 2007, according to the National Restaurant Association. The group expects similar increases this year. Because consumers are also facing high grocery prices, restaurants have a little more wiggle room to raise prices without losing customers, says Regan.

Still, restaurants must eat other costs to avoid unsettling consumers' appetites, points out Paul Olson, a research analyst in Minneapolis with Restaurant Finance Monitor, an industry publication. They may be reducing portion sizes, finding creative uses for preparation scraps such as meat trimmings, or simply replacing loss-leader items like steaks with profit-heavy pastas and salads. "They're going to do their best to hide these changes," he says. "It's not going to be very noticeable to most consumers."

To counterbalance rising costs, restaurants also are offering more promotions to tempt consumers into a night on the town. Savvy consumers can easily trim their bill by 50% or more — without forgoing the filet mignon in favor of a cheap pasta dish. Try these six tips to spend less:

Planning ahead can yield significant savings, if you book the reservation through one of these two free sites:
DinnerBroker.com: Up to 30% will be deducted from your bill, depending on the restaurant and time of your reservation. A 5:30 p.m. table at Boston's highly rated (and pricey) Sel de la Terra, for example, would net you a 15% discount. Each reservation also earns 100 reward points, which can be redeemed for gift certificates at any of the site's more than 1,000 partner restaurants. Redeem 1,000 points for a $10 certificate.

OpenTable.com: Earn 100 to 1,000 points for each reservation. Redeem 2,000 points for a $20 gift check to use at any of the site's 8,000-plus partner restaurants.

Scan your local Sunday newspaper, pick up the free penny-saver publication and sort through the coupon packs in your mailbox, says Mary Hunt, founder of Debt-Proof Living, a consumer advocate in Paramount, Calif. Hunt also likes the widespread Entertainment Book, a series of regional coupon compilations. The Denver edition, currently $15, offers 20% off the city's popular Cork House wine restaurant and two-for-one medium pizzas at Domino's, among other deals. "Use it once or twice, and you've recouped the cost," she says. Sign up for restaurant email lists and reward programs, which come with extra deals and exclusive coupons. Join the birthday club at Cold Stone Creamery for a complimentary ice cream sundae on your big day, plus coupons year-round. Sign up for T.G.I. Friday's e-club, and get a coupon for an appetizer on the house. You can also join its free reward program that nets you 10 points per dollar spent, with 5,750 points worth a $15 gift certificate. (A new loyalty club will debut in April.)
1
2
Next
Find More Articles About: Deals, Spending
Order ReprintsOrder Reprints
Bookmark and Share RSS
User Comments
Posted by: mwamom
Use www.restaurant.com. you can purchase gift certificates at a discounted rate for restaurants you often dine at-they are good for 1 year from the time of purchase. If you sign up for their emails, you get info on when they are having 'sales' on the gift certificates which gives you even more savings. It has encouraged me to try some new places as well. I hope you find this helpful.
Posted by: goatgruff
Or, if you are both retired, eat lunch at your favorite restaurant. Then have a light supper, say, of wine and cheese at home. You will avoid the restless nights of little sleep as you digest those gargantuan dinner servings, and, furthermore, enjoy the always lower prices on smaller portions given at lundh time.
Posted by: 2buoys
Another great resource for Kids Eat Free restaurants in your area is KidsMealDeals.com
Posted by: scosio
Another tip: Drink water instead of sodas. Restaurants make their largest profit margin on soft drinks and alcoholic beverages. Save those drinks for when you're home and save some money by drinking good ol' H2O.

Advertisements