Updated on October 3, 2008.
RUMBLINGS FROM A world increasingly hungry for oil and grain caused a 5.9% jump in food prices since August 2007 — and there's no end in sight.
"There is a global increase in demand for food commodities, driven by a rapidly growing middle class in India, China and other developing countries seeking protein," explains Jack W. Plunkett, CEO of Plunkett Research. "Growth in demand is outstripping growth in supply." Hardship has further contributed to the scarcity of certain foods. Midwest flooding this summer hurt corn production, while last year's poor hops harvest increased beer prices.
Skyrocketing oil prices, which regularly top $100 a barrel these days, have also added to the expense of producing, packaging and transporting foods. "Think of it as paying more per calorie burned," says Plunkett.
The resulting higher costs are swiftly passed down the production food chain to grocery store shelves. "It's like when the price of oil goes up, and you see a difference at the pump in the next day or two," says Al Ferrara, national director for consulting firm BDO Seidman's retail and consumer product division. Constantly produced fresh items like milk (up 10% compared with 2007, according to the USDA), eggs (up 7%) and bread (up 16%) are more apt to reflect changes on a nearly daily basis.
With a little legwork, savvy shoppers can keep their grocery bills at pre-2008 levels — if not lower. Here's how:
Most items are discounted just once during a 10-to-12-week sales cycle, says Teri Gault, founder of shopping site The Grocery Game. Seasonal items (think barbecue sauce in summer, soup in winter) show up every one to two weeks, while highly-competitive categories (cereal, soft drinks) cycle in every three to four. While it's not necessary to buy, say, eight jars of peanut butter, it's better to buy one jar while your favorite brand is on sale now than one at full price after you run out in two weeks.
Saving at the supermarket requires more effort than a quick dash and grab. Some of the best deals aren't obvious unless you take the time to price compare, says Phil Lempert, founder of Supermarket Guru. Cheese, for example, can be purchased from the cheese counter, the deli and the dairy case. "New York cheddar is New York cheddar no matter where you buy it," says Lempert. "But the price may be cheaper in one section than in another."
Keep an eye out, too, for sales. There are twice as many unadvertised sale items in the store as there are in the weekly circular. But be cautious. The longer you spend in stores, the more susceptible you are to sneaky supermarket tricks that entice you to spend more. Make a list, and stick to it.
It's unlikely you'll notice a quality difference between ShopRite's frozen chopped broccoli and Birds Eye's, says Lisa Lee Freeman, editor in chief of Consumer Reports' ShopSmart magazine. In fact, most store labels are produced by the same manufacturers that make the brands you know and love. (The maker of Birds' Eye frozen vegetables, for example, also makes store-label frozen veggies.) But there's a big difference in price. A 14-ounce package of the store-brand broccoli is 44% cheaper than the brand name. Of course, some store-label products make better deals than others.
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Most day to day items people buy cost differently in different parts of the country. For example, people in the Cincinnati, Ohio area can buy milk at a much cheaper price than someone that lives in California. Just yesterday, I bought 1% milk at our local grocery store for $1 per half gallon (no joke - that was the price). Compare that $2 per gallon price to almost $4 per gallon at the drug store down the street. Telling people countrywide that they should buy milk at the drugstore instead of the grocery store may cost people more money in the end depending on where they live.
I do not know about China but India does not have such a high food demand as projected in your article.Secondly Indians do not eat out as americans do and neither do they waste as americans do.Home food is preferred at all times.One way to lower grocery bill is to fast once in a week.It would be good for health and good for the wallet too
Hey 'instinct'. You are real mixed up when it comes to India and China. In India, they never had enough food, and still don't. They refuse to eat a whole slew of animals that they have in abundance thanks to their various religions. In China, they eat every part of every animal, and always have. Neither one of those nations has ever been or ever will be less wasteful or more economical. The two combined have 1/4 of the worlds population. If that's what you think - your a tool.
Your advice is good as far as it goes, but it lacks depth. How about posting 5 or more examples when talking about how to save money on milk, bread, butter, or where the prices are lower. Your article is too general and lacks substance to be of any real value to any consumer I know. More research is needed by the author.