Monday November 23, 2009 7:35 AM ET
SmartMoney
Published December 11, 2008  |  A A A
Deal of the Day by Kate Klonick (Author Archive)

8 Giant Discounts on Pricey Fashion Items

(Page all of 9)

Half-priced diamonds. Cashmere on the cheap. The slow economy is driving luxury retailers to extreme discounts on items that have never before seen the inside of a bargain bin.

The move is a clear indication of the economic toll that the recession has had on even the most recession-proof of retailers, such as Saks Fifth Avenue (SKS) and Bergdorf Goodman. It also underscores how profitable luxury items are in normal economic times, with those hefty profit margins giving retailers plenty of room to discount when faced with a sharp downturn in consumer spending.

"These luxury brands have just been blowing the prices as high as they could, driven by strong demand," says Pam Danziger, president of Unity Marketing, a consulting group that specializes in luxury retail. "They've finally reached the point that people are not willing to go above, and this is a natural correction in the market."

Yet, even with extreme discounts that can reach as high as 70%, luxury retailers aren't exactly struggling to survive. Yes, overall profits may shrink or disappear altogether for some of the more deeply-discounted items. But the idea is to get more shoppers in the store, where they might buy something else that offers a bigger profit margin.

We went shopping in search of the latest and most staggering discounts. Our findings: All but one of the items were marked down by at least 40% — and several had their prices chopped by 70%. Over at Saks, for instance, shoppers can snag a men's Dolce & Gabbana cashmere sweater for $487, a 70% cut from its initial cost of $1,625.

While prices for luxury goods may be coming back to earth, savvy shoppers still need to assess just how much of a bargain they're really getting on that Burberry scarf or Prada clutch. "It really is a shopper's paradise. But things are so attractively priced right now, that you can go broke saving money," says Danziger.

View our slideshow for some of the luxury world's most notable markdowns, starting with discounts of a mere 30% and moving to the truly whopping sales.

View our slideshow to see eight of the haute couture world's latest markdowns:deals

Faced with slow consumer spending in the recession, luxury retailers are turning to extreme discounts.

Burberry Double-Breasted Coat

Burberry Double-Breasted Coat

Original price:

$1,695

Sale price:

$1,187

Savings:

30%

Faced with slow consumer spending in the recession, luxury retailers are turning to extreme discounts.

Dolce & Gabbana Wool Patchwork Driver’s Cap

Dolce & Gabbana Wool Patchwork Drivers Cap

Original price:

$470

Sale price:

$282

Savings:

40%

Faced with slow consumer spending in the recession, luxury retailers are turning to extreme discounts.

Prada Suede Ankle Boots

Prada Suede Ankle Boots

Original price:

$595

Sale price:

$357

Savings:

40%

Faced with slow consumer spending in the recession, luxury retailers are turning to extreme discounts.

Nancy Gonzalez Croc Shoulder Bag

Nancy Gonzalez Croc Shoulder Bag

Original price:

$3,250

Sale price:

$1,950

Savings:

40%

Faced with slow consumer spending in the recession, luxury retailers are turning to extreme discounts.

Oscar de la Renta Hand-Knit Cashmere Sweater

Hand-Knit Cashmere Sweater

Original price:

$1,390

Sale price:

$834

Savings:

40%

Faced with slow consumer spending in the recession, luxury retailers are turning to extreme discounts.

Burberry Metallic Knit Scarf and Metallic Check Gloves

Burberry Metallic Knit Scarf and Metallic Check Gloves

Original price:

$395 and $195

Sale price:

$237 and $97.50

Savings:

40% and 48%

Faced with slow consumer spending in the recession, luxury retailers are turning to extreme discounts.

Lagos Arcadian Ring With Pave Diamonds

Arcadian Ring With Pave Diamonds

Original price:

$1,095

Sale price:

$491

Savings:

55%

Faced with slow consumer spending in the recession, luxury retailers are turning to extreme discounts.

Dolce & Gabbana Cashmere V-Neck Sweater

Dolce & Gabbana Cashmere V-Neck Sweater

Original price:

$1,625

Sale price:

$487

Savings:

70%


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