Tuesday February 9, 2010 1:23 PM ET
SmartMoney
Published July 21, 2006  |  A A A
Deal of the Day by Kelli B. Grant (Author Archive)

Debit Card Drawbacks

CREDIT OR DEBIT?

It's a familiar refrain whenever you pull out your bank card. On the surface, how you use your card doesn't seem to make much difference — either way, the money comes directly out of your checking account. But the decision to enter your PIN and go the debit route or jot a signature and use it as a credit card is one that can have a lasting effect on your wallet.

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For banks, "debit is the new credit," says Jean Ann Fox, director of consumer protection for the Consumer Federation of America, an advocacy organization. As a result, more banks are pushing customers to forgo their PIN for a pen. Their reasoning? Merchants pay a flat fee to process a debit transaction. Credit transaction fees, on the other hand, are a percentage — usually 2.49% — of the total transaction. "[Credit] is more profitable for the bank," says Fox.

If you must pay with your bank card, signing is hands down the better way to go. Here are two big reasons why:

Point-of-Sale Fees
Getting nickel-and-dimed seems like a good deal compared with point-of-sale fees — essentially, a penalty banks charge you for entering your PIN to complete a transaction. Some banks will charge you 25 cents to 50 cents per transaction, while others assess a monthly fee of $1 to $2. Whether you'll pay a fee depends on where you live, the bank you use and even the kind of account you have. The American Bankers Association estimates 13% of consumers pay such fees. A 2004 study by the New York Public Interest Research Group, however, found that 89% of banks in the state charge them in one form or another.

So-called POS fees have been around for years, explains Scott Bilker, founder of DebtSmart.com. They've just become more prevalent as consumers begin using their cards for everyday purchases. "It's discouraging to pay extra for your stuff," says Bilker. "At that point, you might as well write a check."

Of the largest U.S. banks (see chart list below), only two charge POS fees. Wells Fargo assesses a $1 POS fee every month during which you use your PIN to make check-card purchases. U.S. Bancorp charges a 25-cent fee for every PIN purchase if you live in Colorado, Indiana, Kentucky or Ohio (no charge for Electronic Transfer Accounts or Student Checking).

Lackluster Rewards
Sign for all your debit-card purchases, and you're well on your way to earning that $10 Old Navy gift card (4,000 points, Visa Extras), or even a hot-air balloon tour (25,000, Citi Thank You Network). But enter your PIN, and those points disappear. Racking up rewards takes much, much longer — if you earn any at all.

Here's how the biggest U.S. banks handle rewards on their basic bank cards:

Rewards: PIN vs. Signature
Bank**Signed PurchasesPIN Purchases
ChaseEarn one point for every $1 spent.PIN purchases do not earn rewards.
CitibankEarn one point for every $2 spent.Earn one point for every $3 spent.
SunTrustEarn one point for every $1 spent.PIN purchases do not earn rewards.
U.S. BancorpEarn one point for every $1 spent.
With Cash Bonus card, earn 0.25% cash back with every purchase.
PIN purchases do not earn rewards.
WachoviaEarn one point for every $1 spent.PIN purchases do not earn rewards.
Washington MutualEarn three cents in rewards per transaction.No change in rewards.
Wells FargoEarn one point for every $4 spent.PIN purchases do not earn rewards.
* List of the biggest U.S. banks, based on deposits. Source: American Banker
** Bank of America and HSBC do not offer debit card reward programs.
Source: American Banker

Losing out on rewards for a free program is bad enough, but you may get short-changed even if you're paying for the program. Be sure to read the fine print. The Continental Airlines debit card from Chase carries a $30 annual fee, but offers one mile per $2 spent — no matter how you choose to complete the purchase. U.S. Bancorp, on the other hand, charges a $20 annual fee for its WorldPerks card, but only awards miles — one for every $2 spent — for signed purchases.


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User Comments
Posted by: billqa
The best way to avoid any and all fees. USE CASH
Posted by: FrugalConsumer
BUT... and it is a BIG BUT..... You could have purchases DECLINED if you dont have the AVAILABLE FUNDS.... but heck, a little embarassment instead of a bill you CANT AFFORD to pay is worth it, eh?!
Posted by: FrugalConsumer
Ask your Banker to limit purchases for Debit to only allow you to make a debit purchase for what is actually AVAILABLE...... This will ONLY work if you STRICKLY make DEBIT purchases (no Credit!) AND dont write CHECKS against the account.... This recipe will work 100%...
Posted by: FrugalConsumer
Merchants place a 'HOLD' on the funds so that when the send the bill into Visa within 3 days they get paid. BUT, it does not get actually DEDUCTED from your AVAILABLE Balance until the bill submited to Visa gets charged against your account..... It is all legal.... you agreed to it when you opened your account/or accepted the Debit/Credit CheckCard.... There is a way to lower the risk...
Posted by: FrugalConsumer
If you cant afford that.... talk to your banker about OVER DRAFT PROTECTION..... it still cost you but it is a HELL of ALOT CHEAPER than mismanaging your account and getting rightly penalized the NSF fees....
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