Sunday November 8, 2009 4:10 PM ET
SmartMoney
Published May 16, 2008  |  A A A
Deal of the Day by Kelli B. Grant (Author Archive)

Furniture Retailers Slash Prices, but It Won't Last

TAPPING INTO YOUR inner interior decorator is a lot more affordable now that furniture and home goods retailers are slashing prices to near-closeout levels.

"This is one of the most promotional times for home goods in recent memory," says John Gabriel, an equity analyst with Morningstar. Retailers hope selling more for less will offset slumping sales, which are down 10.2% since last year, according to the National Retail Federation.

"Furniture is a purchase that can easily be postponed," explains Stefan Wille, president of Aktrin Furniture Information Center, an Ontario-based market researcher. "If you have a fridge that breaks, you have to replace it. But if your table has a scratch on it, you can live with it for a while and replace it when times are better."

These bargain-basement deals are expected to be short-lived, however. Jerry Epperson, a furniture industry analyst with Richmond, Va.-based investment firm Mann, Armistead and Epperson, says furniture prices could jump higher as early as this summer. "We're looking at leather furniture being 20% to 25% more expensive by the end of the year; wood furniture being 15% more expensive," he says.

Most of those increases stem from manufacturing initiatives taking place in China, the industry's biggest source of wood and leather furniture. China is offering fewer tax incentives for "low tech" exports; revaluating its national currency, the yuan, relative to the dollar (a move that would increase prices); and planning to close factories in order to improve air quality before the summer Olympics. In addition, high oil prices will also play a role in price increases with prices for petroleum-based furniture components like cushion foam, rising, as well as transportation costs.

Here's how to find the best furniture deals — while they last:

Drooling over a designer couch or custom chandelier? Sorry, but you'll need to lower your expectations. Continued demand for high-end furniture has kept prices elevated, says Wille. Meanwhile, the very cheap stuff carries such slim profit margins that it's unlikely shoppers will find steep discounts. "It's trying to squeeze blood out of a stone," he says. Shop for mass-produced furniture of decent quality, however, and you'll find some significant deals. Manufacturer Thomasville holds its Memorial Day sale May 15 through June 2, offering up to 70% off. Through May 18, Macy's (M) is slashing prices on select items, with discounts of up to 75%. And Pier 1 Imports (PIR) is offering clearance discounts of up to 75% through June 22. During the housing boom, Target (TGT), Wal-Mart Stores (WMT) and Home Depot (HD) expanded their home goods departments. Now that the housing market has gone bust, more of these stores' items are filtering down to closeout stores like Overstock.com (OSTK), Big Lots (BIG), and Tuesday Morning (TUES), says Gabriel. Overstock for example, has more than 115 couches with discounts of up to 74%. (The store is also offering an extra 5% off through May 19.) In early May, Linens-n-Things became the latest big-name home goods retailer to file for bankruptcy protection, following both Wickes Furniture and Levitz Furniture this year. While going-out-of-business sales are tough to beat, they aren't without pitfalls, so know what to look for before you go.

Be wary of doing business with a company on the rocks — they may take your order (and cash), but fail to deliver the furniture. Typically, stores use a portion of your deposit to place the order, and the remainder to pay off manufacturers for earlier orders, explains Fred Howes, a spokesman for the Better Business Bureau of Central North Carolina, where many furniture manufacturers are based. Check with the BBB to look for delivery complaints. If there's a host of complaints about furniture that never arrived, it indicates that the retailer doesn't have enough ongoing business to fulfill its outstanding financial obligations.

"Everybody needs business right now," says Epperson. As a result, shoppers have more leverage to negotiate, not only for a better price but also for extras like free delivery. Try haggling tricks (like pretending you may not want the item that badly), hunting down competitors' prices or simply asking if the store can offer a better deal.
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