Monday November 23, 2009 9:41 AM ET
SmartMoney
Published March 14, 2008  |  A A A
Deal of the Day by Lisa Scherzer (Author Archive)

Getting the Best Value From Collectibles

LAST SUMMER, BILL GROSS, billionaire and chief investment officer of bond firm Pimco, sold his collection of early British stamps for $9.1 million, nearly four times what he paid for them "It's better than the stock market," Gross reportedly said after the auction. (He gave the proceeds to charity.)

Buying collectibles for any type of profit, however, is typically a much riskier bet than putting money into stocks. But in light of the Dow's 8% tumble this year and the real estate market's own precipitous slide, investors are finding that collecting such things as stamps and rare bottles of wine is more attractive and, comparatively, less risky than it was before.

If sales by major auction houses are any indication, the collectibles market is booming. Total auction sales at Christie's — in over 80 categories, including fine art, photographs, collectibles and wine — came in at $6.3 billion last year, nearly double the amount for 2005. Auction revenues at Sotheby's totaled $833.1 million in 2007, up 40% from two years earlier.

Be warned, though: Buying art, antiques and other collectibles is no guarantee you'll turn a quick profit. "There are no blue chips in antiques and collectibles. The market is entirely trendy. If you can't react to trends, you don't belong in this marketplace," warns Harry Rinker, author of "Sell, Keep, Or Toss?" That's mainly because most collectors pursue items out of a personal interest or passion. So not only are these items less liquid than stocks, they're also unpredictable in terms of their value.

With enough due diligence on your part, however, there are ways to improve your chances of making a good investment. A serious oenophile (a.k.a. wine connoisseur), for example, will know to hang onto that bottle of 1994 Dominus Proprietary Red because chances are high they can sell it later at a tidy profit.

Before you start collecting, here are some basic guidelines you should follow for different categories.

For art enthusiasts, going by taste alone isn't enough. Making a good investment entails a great deal of research. First, you'll need to hunt down the history of the artwork, and specifically how much it has sold for in the past to get an idea of its worth. A track record on the secondary market (art sold at, say, an auction or by a dealer) tells you the artist's work was at some point in demand. Provenance (the history of the work's ownership) and auction sales results on most artworks can be checked on Artnet.com, Artprice.com and at major auction houses.

Buying straight off the gallery wall — particularly if it's a new artist that no one's heard of — isn't a smart move if you're thinking about long-term investment potential. "That is akin, from my point of view, to buying an IPO. You don't know how this artist is going to behave in the marketplace," says Scott Zema, an appraiser and author of "Three Steps to Investment Success: Buying the Right Art, Antiques, and Collectibles."

Another consideration: "Only buy the original and one-of-a-kind of anything, whether art, antique or collectible if you want to have a chance of owning something that will increase in value," Zema adds. Even original prints produced and signed by the artist get you into dubious territory; they're original, but they come in editions of several hundred or thousands, and less easily retain higher value, he says.

Anyone who's watched "Antiques Roadshow" can tell you it's tricky to assess an antique's investment potential. Of course, you'll want something you can appreciate and enjoy, just make sure others appreciate and enjoy it too. Otherwise, there will be no demand for the item when it comes time to sell, says Daryle Lambert, author of "31 Steps to Your Millions in Antiques & Collectibles."

Buying antiques at auction "is like buying a new car," says Rinker. "When you drive a car out of the showroom, it loses value." Dealers, galleries and auction houses can take commissions and fees of up to 50% of the cost of an item, he says. So, much of what you're paying for is their profit.

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User Comments
Posted by: jvanheusen
I have a collection of gold replica stamps of the 20th century. They're 22 karat gold. There quite a few of them. How much will we get for them?
Posted by: Luckners
On a personal ?collectors level? I?d agree with maritalfinancier. I?ve been interested in antiques since the age of 9 and now run my own Internet auction house. Antique furniture has always played a major role in my working life. The furniture market has gone up and down like the stock market the last decade, but two areas that have kept rising and rising are Irish and American Georgian furniture. I am amazed to see the prices that they attract.

Having said that, I am surprised that it is only during the last couple of years that the media has really highlighted (on a big scale) the possibilities for investing in art and antiques. Collectors and indeed antiques dealers have been doing it for years, but it is only recently that the big auction houses have truly caught on the fact that there are a lot of people out there wishing to invest in art, but don?t know how to start.

Posted by: MarksStreetMusic
Vintage Gibson and Fender guitars are solid gainers. And unlike most collectables, you get to play and enjoy them. An empty bottle of $1000 wine doesn't do you much good.
Posted by: genorin
Anybody for some rare beer signs that move?

Gene
Posted by: maritalfinancier
Well I hate to say it guys but I think collecting coins is a little vacuous...kind of like collecting stamps or baseball cards. I'll take a rare 19th century Cuban Mahogany New England side board anyday :)
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