Sunday November 22, 2009 8:58 AM ET
SmartMoney
Published August 8, 2007  |  A A A
Deal of the Day by Kelli B. Grant (Author Archive)

How to Get Free Stuff With Little Effort

HOW MUCH IS YOUR time worth? There are plenty of companies willing to bet that a few minutes of your time is worth a chocolate fondue and a couple of hours, two tickets to Sea World.

Borrowing a long-used tactic of the time-share industry, companies are increasingly rewarding consumers who are willing to sign up for newsletters, hear their sales pitch or try out their products, says Edgar Dworsky, editor of Mouse Print, a consumer advocate site. "Whether they reward fairly is another question," he says. "You really have to ask yourself, 'How much benefit am I going to get for the effort I expend?'"

The more time you have to spare, the sweeter the reward. Here are four freebie deals worth considering:

Time spent: Less than five minutes.

Signing up for a free reward club or e-newsletter is easy and always worth it. Plenty of retailers offer immediate bonuses just for signing up, with additional gifts and coupons to follow — some will even send you something on your birthday. To avoid promotional email overflow, set up an alternate email address to use specifically for such clubs.

Potential payoff:

Chelsea Premium Outlets: Join the VIP Club and get coupon booklets ($10 value) and exclusive online coupons for outlet malls across the country.
The Melting Pot: Sign up for the Club Fondue newsletter and get a free chocolate fondue dessert (a $15 to $28 value).
Panasonic: Sign up for Club Panasonic and register a product you currently own to get 10% off your next purchase of Panasonic electronics.
White Sox: Join the free White Sox Kids Club, and receive two ticket coupons redeemable for upper deck reserve seats (maximum $25 value each).
Time spent: five minutes.

Walk into the dressing room with a pair of jeans, and stroll out with a discount or some free accessories. Retailers use such try-on incentives to lure in shoppers, especially those in competitive markets like teenagers, says Kathryn Finney, a.k.a. The Budget Fashionista. (Exactly what you're trying on varies by season. For fall, jeans are the hot promotional item.) Look to fashion blogs and deal sites like Fat Wallet for reliable listings. "The goal of these incentives is to get you in the store," she says, "so retailers don't send them to frequent shoppers. They already know you're going to buy."

Potential payoff:

Delia's: Try on jeans, and get $10 off your next purchase. Offer expires Sept. 5.
Express: Save $20 on any jeans (for men or women) that you try on. Offer expires Aug. 14.
Macy's: Try on Nine West jeans, and get a free corduroy cap ($30 value). Offer expires Sept. 15.
Pacific Sun: Try on Bullhead jeans (for men or women) and get a coupon good for $10 off your next purchase. Offer expires Aug. 11.
Time spent: 30 minutes

If you want a free Thanksgiving turkey, an American Express gift card or a gratis pair of Bose headphones, look no further than your local auto dealership, which will dole out freebies as long you agree to test drive their latest SUV, says Brian Moody, a road test editor for Edmunds.com. Many offers are invitation-only, sent out to carefully targeted consumers (i.e., those with enough money to buy a car, and who have shown some interest in doing so). Get on the list by requesting information from the auto maker's web site. Or seek out promotions online and call the dealership directly for an invite.

"The dealership isn't hoping you're going to walk out with a free gift," says Moody. "They're hoping you're going to walk out with a free gift and a brand new Buick." That said, most dealerships won't subject you to a hard sell — you should encounter just a short pitch about the car, then you'll take the drive. Promotional gifts are typically rewarded after you hand back the keys. To avoid a misunderstanding, be clear from the get-go. "Say, 'I'm here for a test drive; I'm just shopping; I'm not buying anything today,'" suggests Moody.

Potential payoff:

Maserati: Test drive the Quattroporte sedan and get a $100 gift card to Omaha Steaks. By invitation only. Offer expires Sept. 30.
Smart Car: Catch up with the pint-sized Smart Car on its national tour and get a $10 Starbucks gift certificate.
Suzuki: Test drive the Suzuki XL7 sports utility vehicle and get a $25 Best Buy gift card. Offer expires Aug. 31.
Volkswagen: Test drive the Touareg 2 SUV and get two passes to see "The Bourne Ultimatum" ($13 to $25 value, depending on region). No listed end date.
Time spent: 1.5 to 2 hours

We'd be remiss not to mention the old time-share shtick. Even if you're not in the market for a time share, taking a tour of one of these resorts during your next vacation can be well worth the effort, says Larry Hayden, president of Timeshare Resales Worldwide. Basically, all you have to do is walk around the property, visit a model unit and listen to a short sales pitch. In return, you'll walk away with a gift certificate or other prize — such as tickets to a local show or theme park — usually worth $100 or more. To secure an invite, just call the resort.

Helpful hint: If you can't bear the thought of enduring the hard sell for two hours, you might want to try your luck with a big-name time-share group like Hilton or Marriott, suggests Hayden. There's no pressure for these companies to sell so the tours tend to be shorter and relatively hassle-free. "Sometimes they'll just let people get their gift and leave," he says. Another bonus: The gifts are often bigger, too.

Potential payoff:

Grand Pacific Resorts: Take a two-hour tour at any of the company's 13 California resorts, and receive a gift certificate for no less than $175 for your choice of retailer, including Macy's, Toys 'R' Us, Home Depot or Red Lobster.
Westgate Resorts: Take a two-hour tour at any of the nine Orlando-area resorts and get your choice of two Sea World or Medieval Times tickets (both $130 value), four Pirates Dinner Adventure Show tickets ($154 value) or Arabian Nights Dinner Show tickets ($135 value).

Follow SmartMoney on Facebook, Twitter & More: Facebook Twitter
Bookmark and Share RSS
Order ReprintsOrder Reprints
User Comments
Posted by: mishkid
Byrnie unless you are in the market to buy a vehicle that seats 7 a test drive for a $25 gift card is not worth it. I don't know about you but taking at LEAST 1 hour of my time to drive to a dealership and then put up with the BS for a lousy gift card will not be happening. Course if you're retired and have nothing better to do then go for it.
Posted by: hbray
The Melting Pot 'free' dessert coupon is only good if you buy a combination dinner for two first.
Posted by: Byrnie
I don't know about that. If you define 'free' as 'requires no monetary payment' then yes, these are free. I liked the article. I'm on my way to test drive the suzuki. There's nothing wrong with a short drive and listening to a salesperson if they are giving me a $25 Best Buy gift card!

Nice article. Obviously not for everyone but I enjoyed it.
Posted by: ccpaxton
Free things? Nothing in life is free, what is the value of the time you take to be urged into purchasing while trying things on or the value of your marketing data that's being gathered while joining these clubs. Caveat Emptor.

On another note, it seems most likely that people that are selected to test drive a Maserati would not need $100 worth of free steak. That was some ground breaking reporting.
Advertisements