Monday November 23, 2009 8:21 AM ET
SmartMoney
Published July 7, 2006  |  A A A
Deal of the Day by Kelli B. Grant (Author Archive)

Summer Car Savings

IF YOU'RE IN THE market for a new car, now is the time to hit the lots. Auto dealerships are scrambling to make room for 2007 models, which will be delivered in September and October. Manufacturers are willing to pitch in, offering discounts and incentives to get those 2006 models moving. Last week, for example, Chrysler announced it would offer employee prices — a discount of about 10 percent — on most 2006 models. Consumers can garner additional savings through cash back or 0% financing.
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Other manufacturers will soon follow suit, predicts Jack Nerad, executive editorial director for Kelley Blue Book. "I'd keep my eyes open for another week or so," he says.

As manufacturer incentives increase, selection for those '06 models decreases dramatically, says Jesse Toprak, senior analyst for Edmunds.com. "If you wait until September, you may be able to get a few hundred dollars more in incentives," he says. "But you may not be able to get the car you want."

Before you head out to the dealership, hit the web. Some incentives are regional, and others — namely dealer cash (a discount manufacturers provide to dealers to help market the car and secure a sale) — aren't advertised. Fortunately, both Edmunds and Kelley Blue Book dig up every last incentive (advertised or not), and let you search for them by zip code. And they can be well worth your time. For example, through July 31, the Mercedes-Benz S600 has a generous $12,000 in dealer cash. That's a discount of nearly 10% off the $128,000 MSRP.

Ready to save? We've collected a sampling of available incentives:

Vehicle
(2006 Models)
OfferDeal Ends
BMW X5 4.4i$2,500 dealer cashAug. 31
Buick Lucerne CXS$1,000 dealer cashJuly 18
Cadillac Escalade ESV$2,000 dealer cashJuly 18
Chevrolet Avalanche$2,000 dealer cashJuly 18
Chrysler Pacifica Touring$2,500 bonus cash or 0% APR financing (offers may not be combined)
Employee pricing
July 31
Dodge Stratus SXT$500 bonus cash or 0% APR financing (offers may not be combined)July 31
Ford Focus ZX3 SES$1,000 bonus cash and 0% APR financing (offers may be combined)July 31
GMC Sierra 1500 Work Truck$1,500 dealer cashJuly 18
Jeep Liberty Renegade$2,000 bonus cash or 0% APR financing (offers may not be combined)July 31
Kia Optima LX$2,500 bonus cashJuly 31
Mercedes-Benz CL65 AMG$10,000 dealer cashJuly 31
* Data from Edmunds.com

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User Comments
Posted by: fafel
What gives - This article is a year old
Posted by: WizardPrang
Can you say 'warranty'?

I did not say that you should buy blind...

Anyway, what do I knwo about new cars... mine is 114 years old, has 217,000 miles... and runs like a top.
Posted by: windem
well, said WizardPrang - if you keep your eyes open even a one year old car can net you real savings, but watch out for those that might have been water-damaged!
Posted by: WizardPrang
Or you could buy a two-year-old car and let some other sucker eat the dealer-lot depreciation....
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