Tuesday February 9, 2010 2:43 PM ET
SmartMoney
Published July 9, 2008  |  A A A
Consumer Action by Kelli B. Grant (Author Archive)

Top 5 Green Products Not to Buy

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The idea is appealing to most eco-friendly consumers: Buy a carbon offset and the money goes to a company that invests in projects to reduce greenhouse gases. That way, you help offset the emissions you release while driving your car to work or flying to your favorite vacation spot. But this emerging field has more good intentions than tangible results, says Brian Clark Howard, eco-tips editor for TheDailyGreen.com.

Even well-intentioned contributions may not go as far as consumers hope. There's no government oversight to ensure carbon offset projects are both effective and nonredundant. "You could be paying for something that would have been done anyway," says Howard. "It's questionable as to whether it will truly have an impact." Planting a tree today, for example, won't do much to offset next week's plane flight, but it will suck up plenty of carbon dioxide in the coming years. The catch: If the tree you paid for would have been planted anyway, however, then your contribution is for naught.

(Read our story to learn about renewable energy certificates — yet another way consumers can pay for green initiatives).


That after-dinner cocktail or glass of wine doesn't become a healthier habit just because the alcohol involved is organic. Many organic wines and spirits are calculated marketing efforts rather than health and environmental statements, says Jerald O'Kennard, director of Chicago-based reviewing group the Beverage Testing Institute. "There's a lot of Johnny-come-lately products out there that aren't worth it," he says. Fermentation, distillation and filtering — intrinsic parts of wine and spirit production — eliminate any pesticides anyway, especially in high-proof alcohol like vodka. An "organically grown grapes" label is also misleading, because the winery is still allowed (and often uses) some 500 additives in the winemaking process, says Natalie MacLean, editor of wine education site Nat Decants.

Another negative: "Organic wine has a very short shelf life," says O'Kennard. A little "aging" on the store shelf may leave you with little more than vinegar. If you do buy an organic wine, don't buy anything older than the current vintage, and ask the store how it was stored. Heat or light may cause it to sour faster.


Swapping your outdated clothes dryer for a new, energy-efficient model is a simple, easy fix to save money and improve your home's value. But not every green building upgrade is worth it, cautions Howard. Solar panels for your roof or a geothermal heating system can easily set you back tens of thousands of dollars. "It's not feasible unless you have a tremendous amount of money, and that's not an improvement that's going to pay for itself in the lifetime of the house," he says. You'd need to stay put for at least a decade just to recoup the initial purchase cost through lower energy bills.

(Read our story to learn more about the cost of solar power).

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User Comments
Posted by: artjones
Green consumerism helps business more than environment, your health or your pocketbook.
Cutting current energy consumption just 20% helps your health and environment more than ?green? consumerism. Madison Avenue?s ?Green? is emotionalizing your health and the environment. The article correctly points out the costs and hollowness. Your dollars are votes cast in the market place.
Use less gasoline and cut back on meat and fish. Whether conservative or liberal, it makes political and economic sense. If you have to buy a car, buy one tha gets more than 30 miles a gallon. Buying a hybrid is OK if you have money to burn. If you can not reduce your meat consumption, buy the more expensive meats.
Buy green after you know it is helpful and makes economic sense.
Posted by: cre814me
Cemetary - I Live in the Southeast, the fastest growing part of the country. I lived in the midwest, and true, the associations are somewhat less common there, but then so is population growth in many, not all parts. To refer to this area as snobs, it sounds to me as if you hail from the part of the country where the newcomers causing all of this come from! The developments are hundreds of homes at time, and yes, everyone of them has some sort of building covenant! I am glad that you found something with out, but it sounds like you are very out of touch with major housing trends. BTW, I live in a city that still is building new homes, top 20 in population, top ten best places to live, etc. Hardly the 'tiny little corner' that you refer to it as. But then again, stating where you are from, explains a lot.
Posted by: widesmile
I think it's perposterous when someone says they're going green. Where does the energy come from to make solar panels, cooling coils, anti-freeze, pumps, and dig holes. Instead Save money - Dig a hole and throw your money in. It will be more green and decrease inflationary pressures. What you call a win-win.
Posted by: tnapolitano
With the combination of skyrocketing energy costs and financing options, many people are no longer interested in a 10 or 20 year 'pay back' period. The new goal for alternative energy systems such at PV solar, thermal solar, geothermal, etc. it net positive cash flow.

Here's the question. If I buy a $25,000 solar system and get $10,000 in rebates or tax incentives, can I finance that for less than I'm saving in monthly electricity costs? For example, if the monthly cost to finance my solar system is $150 but I save $200 in electricity costs, that's $50 per month in my pocket. Plus you have the added benifit of your home's value increasing.

Another example is the new natural gas furnace I'm putting in my house. It's going to save me an average of $200 per month. After rebates, it will cost me $5800 to install. The payback here is very easy - just over two years. But you could really the cash-flow position if I had to finance it.

Tony Napolitano
Publisher, ...(Read more of this comment)
Posted by: 73Cap
'Other products that earn the government's organic certification are grown without the use of pesticides, fertilizers, hormones and other chemicals or pollutants, and processed without radiation or additives'

Huh? Might want to read this: http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRDC5068682&acct=nopgeninfo .

Especially paragraph 205.606.

I'm too lazy to hunt it down right now, but there's a pretty long list of pesticides farmers are allowed to use on crops and still have them certified as organic, every single one of them both a 'chemical' and a 'pollutant'.

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