3. Carbon Offsets
The idea is appealing to most eco-friendly consumers: Buy a carbon offset and the money goes to a company that invests in projects to reduce greenhouse gases. That way, you help offset the emissions you release while driving your car to work or flying to your favorite vacation spot. But this emerging field has more good intentions than tangible results, says Brian Clark Howard, eco-tips editor for
TheDailyGreen.com.
Even well-intentioned contributions may not go as far as consumers hope. There's no government oversight to ensure carbon offset projects are both effective and nonredundant. "You could be paying for something that would have been done anyway," says Howard. "It's questionable as to whether it will truly have an impact." Planting a tree today, for example, won't do much to offset next week's plane flight, but it will suck up plenty of carbon dioxide in the coming years. The catch: If the tree you paid for would have been planted anyway, however, then your contribution is for naught.
(Read our story to learn about renewable energy certificates — yet another way consumers can pay for green initiatives).
4. Wine and Spirits
That after-dinner cocktail or glass of wine doesn't become a healthier habit just because the alcohol involved is organic. Many organic wines and spirits are calculated marketing efforts rather than health and environmental statements, says Jerald O'Kennard, director of Chicago-based reviewing group the Beverage Testing Institute. "There's a lot of Johnny-come-lately products out there that aren't worth it," he says. Fermentation, distillation and filtering — intrinsic parts of wine and spirit production — eliminate any pesticides anyway, especially in high-proof alcohol like vodka. An "organically grown grapes" label is also misleading, because the winery is still allowed (and often uses) some 500 additives in the winemaking process, says Natalie MacLean, editor of wine education site
Nat Decants.
Another negative: "Organic wine has a very short shelf life," says O'Kennard. A little "aging" on the store shelf may leave you with little more than vinegar. If you do buy an organic wine, don't buy anything older than the current vintage, and ask the store how it was stored. Heat or light may cause it to sour faster.
5. Green Building
Swapping your outdated clothes dryer for a new, energy-efficient model is a simple, easy fix to save money and improve your home's
value. But not every green building upgrade is worth it, cautions Howard. Solar panels for your roof or a geothermal heating system can easily set you back tens of thousands of dollars. "It's not feasible unless you have a tremendous amount of money, and that's not an improvement that's going to pay for itself in the lifetime of the house," he says. You'd need to stay put for at least a decade just to recoup the initial purchase cost through lower energy bills.
(Read our story to learn more about the cost of solar power).