Monday November 23, 2009 1:36 AM ET
SmartMoney
Published August 22, 2008  |  A A A
Consumer Action by Stacey L. Bradford (Author Archive)

Top 5 Mistakes Home Sellers Make

This story was originally published on AOL on May 19, 2008.

THE REAL ESTATE market may be in the doldrums, but that doesn't mean it's impossible to sell your home. Sellers just need to be savvy and not fall prey to common mistakes. Here are five missteps home sellers should avoid:

1. Asking Too Much

The single biggest mistake folks make is setting their asking price too high. In today's down market homeowners need to price conservatively or they risk turning off potential buyers, says Michael Corbett, author of "Ready, Set, Sold."

Figuring out how to set the price is tricky. Gone are the days when you can expect to sell your home for as much as your neighbor did just six months ago, according to the National Association of Realtors. So rather than looking at how much homes in your area sold for six to 12 months ago, compare prices for similar properties currently on the market. If you see a listing for a house that's sitting unsold for a few months, chances are the owners are asking too much and you'll want to set your price lower, says Corbett.

Watch our video for more advice on setting the right price.

2. Questioning the First Offer

Too many sellers reject their first offer, even if it's close to or at full asking price. Holding out for more money is a strategy that rarely works, especially at a time when credit is tight, lending requirements for mortgages are in flux and potential buyers have less purchasing power. (Read our story here for more advice on selling in a cooling market.)

The reality is that in any market a home's first offer is often its best, says Elaine Clayman, a real estate broker with Brown Harris Stevens. Typically, educated buyers will seize on a property they like — with a competitive bid — as soon as it comes onto the market, she says. Of course, given the glut of houses on the market, sellers should expect to receive some low-ball offers. Just don't assume that you'll get better bids the longer you hold out. As Clayman warns, the more time a home sits unsold, the greater chance a seller will have to reduce his price.

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User Comments
Posted by: philipp10
taylorharris50: Totally agree. The selling agent does very little to actually get the property sold. It is nice when they take care of all the other BS but this service does not come cheap.
Posted by: taylorharris50
There is was no luck involved with my transaction. The buyer's agent was paid a full 3% commission, I paid $250 for an MLS listing, and most of the realtors showing the house had no clue that we had not hired a seller's agent.

The buyer's agent brings the buyer

The seller's agent puts you house on MLS, builds a flyer, and holds open houses to prospect for more clients.

If you think that both sides of the equation are equal than pay the seller's agent. Personally I think that paying 3% of the value of your home to someone that adds very little value to the equation is beyond crazy.

Additionally the seller's agent is incentivized to move your house as quickly as possible and not to wait for the best offer. Holding out for 10K puts a lot of money in your pocket but only adds around $150 to the agent's commission.

Realtor's hate the low cost brokers because the best way for them to stay in control and get their cut of most RE transactions is ...(Read more of this comment)
Posted by: philipp10
obx4me: You are correct, you don't want to hold the property, especially in a declining market more than you need to. However, a FSBO should sell just as well as a listed property IF it is priced right. Thats the mistake sellers are making, over-pricing the property and then following the market down. I know of a home that has been on the market, with a realtor and by owner for 3 years. Foolish!
Posted by: obx4me
Even a BLIND squirrel can find a nut!!! You were luck to sell yours without paying any money. Were we live they have a book with over 350 FSBO's in it and there averaging about 6 sales every two weeks. The real funny thing is after the contract expires with the FSBO book they will list it with an agent and it sells in a short period of time. So if your paying $2000 per month on your mortgage and you waste 6 month's with that FSBO book looks like your down $1,2000+/- minus the $40-$50 that's going to the principle. You should rename that book Frustrated Sellers Batting Zero's
Posted by: taylorharris50
2 years ago we used a flat-rate broker to put our house on the MLS system. $250 bought us 6 months of time, a yard sign that looks more professional that a FSBO one does, phone monitoring and a few hours of support for questions related to the sale.

I can say with confidence that the entire process is easy enough (at least in TX) that anyone should be able to take this route. Paying a seller's agent is a suckers move.

That said I paid the full 3% to the buyer's agent. They bring the buyer - the listing agent does absolutely nothing of real value.

Own a computer? Have the ability to build a flyer in Word or Publisher? Have access to a Lowe's to buy a $10 key box? You get the picture.

Btw - the open house concept is designed to help the Realtor get more clients NOT to sell your house. Others have pointed out that the commission associated with pushing for a premium price is minimal. Your Realtor (assuming that you wasted money on one) only care...(Read more of this comment)
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