Turns out, your favorite retailers are more than happy to put a little fun back in your special day. Through rewards programs and birthday clubs you can get showered with small gifts and discounts. These deals aren't huge — but what's not to like about, say, a free ice cream cone or a free movie rental? Round 'em all up and you can feel like a spoiled kid all over again.
When it comes to these programs, use common sense. Only sign up for programs with retailers that you know and like. And read the fine print carefully — if you don't want spam or other marketing materials to be sent to you, there should be a way to opt out.
| Rewards Program | Birthday Bonus |
| Avon A-List | Free shipping and 10% off your order. You'll receive the coupon close to your birthday, and the offer is valid for 30 days. |
| Baskin Robbins Birthday Club | Get a coupon for a free 2.5-oz. ice cream scoop, as well as one for $3 off of an ice cream cake. |
| The Body Shop Love Your Body Club | Present your membership card ($10 to join) at any store during your birthday month and receive a gift valued at up to $10. |
| Borders Rewards | You'll get two coupons emailed to you on your birthday: one for 15% off the regular price of one item, and one for a free dessert at the store cafe. |
| Cold Stone Creamery Birthday Club | Join the club online and get a free creation (the company's term for ice cream with mixed-in extras). You'll be emailed the coupon on your birthday. |
| Crabtree & Evelyn | Sign up for the site's email newsletter. During your birth month, you'll get a coupon code for 10% to 15% off your next order. |
| DSW Reward Your Style | You'll get a coupon for $5 off your next purchase. |
| Elizabeth Arden Red Door Spas Preferred guest Program | When you spend $500 at the spas in the year preceding your birthday, you'll receive a birthday card for a complimentary manicure. |
| Friendly's Birthday Club | Birthday club members get a free ice cream cone with any food purchase. The offer will be emailed to you 30 days before your birthday, and expires after your birthday. |
| Hollywood Video | Get a coupon for a free rental on your birthday. No coupon? Just tell a store representative that you're celebrating. |
| New York & Company | Credit-card holders receive a birthday coupon for 25% off your next purchase. The coupon is valid for the month your birthday falls in. |
| Red Lobster Overboard Club | You'll be emailed a coupon for $5 off your next visit. The coupon expires two weeks after it's issued. |
| Wine.com Club W | Get a coupon for $10 off your next order. The coupon will be emailed to you around your birthday. |