Sunday November 8, 2009 2:07 AM ET
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10 Things Movie Critics Won't Tell You

Below is an excerpt from the book "1,001 Things They Won't Tell You," which was published in May 2009 and highlights popular columns from SmartMoney's long-running "10 Things" feature.


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1. “If you see me on TV, chances are I can’t be trusted.”

Ever notice that film critics who ply their trade on the TV infotainment circuit seem to love everything they see? In the past few years the Today Show’s Gene Shalit has gushed over such forgettable clunkers as the universally panned Fantastic Four (“Fantastic Four . . . everyone!”) while over at Reel Talk, Alison Bailes raved about big-budget flops like Beowulf (“I was gripped and on the edge of my seat!”).

Why would these critics be willing to risk their credibility by championing bad movies? To be fair, TV reviewers’ tendency to speak in sound bites highly suitable for movie ads is, to some extent, based on the limitations of the medium they work in. Fast-paced entertainment shows spare scant seconds for coverage of anything; you’ve got to get to the point and make it snappy. Ebert & Roeper at least allowed for extended, even passionate, discussion of films up for review.

But TV personalities have to worry about furthering their own brand— themselves. Thus, they tend to play it safe by embracing middling fare or worse. So the next time you hear Larry King praise such low-chuckle-count fodder as Monster-in-Law as “hysterically funny,” you’ll know to take his opinion with a barrelful of salt.

1,001 Things They Won't Tell You

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User Comments
Posted by: stevansky
To me for the past 15-20 years or so the opinion of movie critics has been irrelevant. In a good year 1 to maybe 3 movies will tweak my interest enough to compel me to go see them. The rest can go directly to the landfill with the rest of the tripe Hollywood tries to pass of as entertainment these days.
Posted by: dancarlson
Roger Ebert referred to this story as "lame-ass."

http://www.cinematical.com/2009/05/03/fan-rant-critical-thinking/#c18654842

Better luck next time, WSJ.
marketfog

9 Comments
45 years ago, my favorite movie critic worked for the Washington Daily News. He used top "call them as he saw them". If the movie as good, he said so. If he said the movie stunk, he told you. The Hollywood studios put so much pressure on the newspaper that they transferred him to sports. He became the best sports analyst in the country in my opinion.

The generally unknown point is that movie studios put tremendous pressure on reporters and their media to generate favorable reviews. What kind of pressure: meets and greets with stars and directors; quantity of advertising; special invites; special background tours; Hollywood parties; access to other media that the studios control; etc.
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Comments From Around the Web
Posted by: Atasco on Cinematical

You go GOSS. On a side note, remember the movie DRAGON WARS??? Absolute SHAME -_-

Posted by: Karrel on Cinematical

May I say I once ate lunch with you & your Mom at the HoB. I am impressed :-}

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