Monday November 23, 2009 5:19 AM ET
SmartMoney
Published November 21, 2008  |  A A A
Rip-offs by Stacey L. Bradford (Author Archive)

Organic Thanksgiving: What You'll Really Pay

If you’ve shopped for organic food recently, you probably know producers charge a premium for these products. Now we’re hitting the time of year when holiday feasts mean eating — and then eating some more.

So how much more does it cost to celebrate an organic Thanksgiving? SmartMoney.com went shopping to find out. And we found that consumers face a conundrum that’s particularly tough this season: Skip the organics — or spend upwards of $100 extra for the holiday meal in the midst of a down economy.

Going organic just to serve up a simple bowl of baked yams, for instance, costs $9.95 for eight people — $6 more, or an extra 150%, for the starchy side dish alone. Organic canned pumpkin for the traditional pie? That’ll be $1.81 extra for two 15-ounce cans. Add some organic heavy whipping cream to top off that pie and it will cost you $5.58 for two pints vs. $4 for nonorganic.

And hold onto your wallet for the main event. Conventional turkey remains a relative bargain in the protein department at $1.19 a pound. But an organic bird can fetch up to $4.99 a pound. Total cost for our organic 20-pound turkey for eight: $99.80 — or a full $76 more than the nonorganic version. The news isn’t all bad, however. We did pick up bags of Whole Foods Market’s store-brand organic stuffing for 20 cents cheaper than its conventional counterpart. Also, there was one item on our shopping list, evaporated milk, which we couldn’t find in an organic version.

Overall, the organic version of our turkey-day menu for eight people — including dinner rolls, a salad and three bottles of organic wine — totaled $295.36. That puts the organic premium for the meal at $126.35, or 75%, compared with the same shopping list filled with nonorganic options. All figures reflect prices from a New York City location of Whole Foods Market, an Associated Supermarket and a Food Emporium.

Manhattan is, of course, not the cheapest place to shop for groceries. But the premiums we saw are by no means unusual. Nationwide, organic items can typically ring up 40% higher, according to GreenerChoices.org, a web site that tracks environmentally-friendly products.

“Buying organic... is a decision made by shoppers based on their lifestyle choices,” says Cathy Cochran-Lewis, a spokeswoman for Whole Foods. Whole Foods shoppers looking to save money could purchase its store-brand turkey for $2.29 a pound that has only been fed a vegetarian diet with no animal by-products and has not been administered antibiotics. The chain also says it prices its store-brand organic products competitively with conventional items.

Is the extra money worth it? The Organic Trade Association says the price premium supports an agricultural system that’s healthier for the land and the farmers. To save money when shopping organic, the association recommends purchasing private-label products and trying to hit local farmer’s markets that could offer cheaper prices.

Other voices in the healthy foods debate argue that foods officially labeled “organic” aren’t the only way to eat an environmentally-sustainable meal. Buying local in-season products, which can often be cheaper than organic items, is an option that avoids foods being shipped cross-country to reach a family’s dinner table, says Jonathan Kaplan, who directs the sustainable agriculture project at the nonprofit Natural Resources Defense Council.

Of course, health concerns – such as the use of pesticides on produce – also factor into the decision for some shoppers. Among conventionally raised fruits and vegetables, some naturally rely less on pesticides and could be good bets at Thanksgiving. Broccoli, for example, is one such “clean” vegetable. We would have saved $2 by swapping out our organic stalks. (Click here for the Natural Resources Defense Council’s full list of fruits and vegetable that contain the most pesticides.)

Here's a complete rundown on the cost of our organic Thanksgiving dinner:

Thanksgiving Dinner Shopping List
ItemOrganicNon-Organic

Source List:
1. Diestel Organic Turkey $4.99 a lb/Shady Brook Farms $1.19 a lb
2. Domaine Valentin Zusslin Riesling Bollenburg (2002) $23.99 a bottle/ 2007 Weinmann + Wurtz Riesling $16.99 a bottle
3. Horizon Organic $7.29 a qt./Breyers Natural $7.99 1.5 a qt.
4. $1.99 a lb/ 79 cents a lb
5. Whole Foods Market 365 Organic Everyday Value brand $4.79/ ShopRite $3.59
6. 79 cents each for both organic and non-organic dinner rolls
7. Pacific Natural Foods $2.99 for 32 oz./Swanson $1.39 for 14 oz. can
8. Brocolli $2.99 a lb/ $1.99 a lb
9. Organic Valley $2.79 a pt./ America's Choice $2 a pt.
10. Farmer's Market 15 oz. can 2 for $5/ Libby's 30 oz. can $3.19
11. 5 oz. box from Earthbound Farm/ bin pricing from Whole Foods Market
12. Orcranics $4.99/ $2.49 Ocean Spray
13. Whole Foods Market 365 Organic Everyday Value brand $2.49/Stove Top $2.59
14. $2.99 a lb./$1.99 a lb
15. Whole Dairy dozen $3.99/ Quaker State dozen $2.39
16. King Arthur Flour 2 lb bag $3.79/ King Arthur Flour 2 lb bag $2.99
17. Whole Foods Market 365 Organic Everyday Value brand/ America's Choice
18. Whole Foods market 365 Organic Everyday Value brand/ Wishbone
19. Wholesome Sweetners 2 lb bag $3.19/ Domino 2 lb bag $1.89
20. Whole Foods Market 365 Organic Everyday Value brand 1.9 oz. $2.99/ McCormick 2.37 oz. $2.59
21. Whole Foods Market 365 Organic Everyday Value brand $2.99/ Oronoque Orchards $3.99
22. $2.49 a lb/ $1.99 a lb
23. Whole Foods market 365 Organic Everyday Value brand / Old London Restaurant Style Croutons
24. no organic alternative -- used Carnation's 12 oz. can for both $1.99

Wine selections were deemed comparable by a local wine shop.

1. Turkey (20 pounds)$99.80$23.80
2. Wine* (3 bottles)71.9750.97
3. Vanilla Ice Cream (3 quarts)21.8715.98
4. Yams (5 lbs.)9.953.95
5. Butter (8 sticks)9.587.18
6. 12 Dinner Rolls9.489.49
7. Chicken Broth (around 8 cups)6.006.95
8. Broccoli (2 lbs.)5.983.98
9. Heavy Whipping Cream (2 pints)5.584.00
10. 2 Cans of Pumpkin Filling5.003.19
11. Arugula4.992.50
12. 1 Bag of Cranberries4.992.49
13. Stuffing4.985.18
14. 3 Pears4.492.99
15. Eggs3.992.39
16. Flour3.792.99
17. Milk (1 gallon)3.793.75
18. Salad Dressing (1 16 oz. bottle)3.492.49
19. Sugar2.991.89
20. Cinnamon2.992.59
21. 1 Package of Pie Crust2.993.99
22. 1 Orange2.491.99
23. Croutons (1 bag)2.192.29
24. 1 Can Evaporated Milk1.991.99
Total$295.36$169.01

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User Comments
Posted by: kmclauson
I'm glad that included in this article was mention of shopping at farmers' markets. The term 'organic' seems to be a buzzword that generates a lot predetermined conceptions, i.e. shopping organically is elitist and is a waste of money. The most expensive way to grocery shop is probably at Whole Foods. Though there is no denying that organic foods can be more expensive- it doesn't have to be Whole Foods expensive. Shopping in bulk at smaller health food stores and at farmers' markets minimizes costs and doesn't support industrial agriculture which pillages the soil and pours COtwo into the atmosphere by way of semitrucks' exhaust pipes travelling thousands of miles. AND you are supporting family farmers who have your best interest at heart by producing nutritious and chemical-free foods (if they use chemical-free practices), and in that case, the best interest of the environment, which is the best interest of you and your children and your grandchildren. Besides getting unprocessed food...(Read more of this comment)
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