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Saturday March 20, 2010 7:59 PM ET
SmartMoney
Share Price ($): 
3.53
Price Change: 
-0.13 (-3.55%)
Last 10 Quotes
What is this?
PLA 
(PLAYBOY ENTERPRISES B)
Exchange: NYSE     Industry: Publishing - Periodicals
Last Trade 4:04 PM ET 3/19/2010
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Volume:207,591
Day's Low:$3.50
52-wk Low:$1.61
Previous Close:$3.66
Dividend:$0.00
Market Cap: 101,100
Avg Volume: 152,700
Day's High:$3.73
52-wk High:$5.22
Open Price:$3.68
Yield: 0.00%
P/E (Forward):NA
Chart for PLA
After-Hours Trading:
Last Trade:4:29 PM
Price:3.53
Volume:635
Stories & Blogs: Around the Web
3/9/2010  Chatroulette is popular, but it may not be marketable.     (The Motley Fool)
2/18/2010  Playboy Narrows Loss on Cost Cuts (WSJ.com)
2/18/2010  Playboy Shocks World With Lower Losses -- and Magazine Profits (DailyFinance)
12/17/2009  Yesterday's market is today's moneymaking road map. (The Motley Fool)
12/16/2009  Playboy Plunges As Iconix Backs Off (Barrons.com)
12/16/2009  Today’s Best Market Rumors (12/16/2009) (PLA)(MSFT) (24/7 Wall St)
12/16/2009  The Deal To Salvage Playboy (PLA) Falls Apart: An Underfed Bunny (24/7 Wall St)
12/16/2009  Media Digest 12/16/2009 Reuters, WSJ, NYTimes, FT, Bloomberg (24/7 Wall St)
Earnings & Forecast
Most Recent Quarter ($)Same Quarter Last Year ($)% Change
EPS, Pro Forma 0.02 0.35 -94.29
EPS, GAAP -0.83 -4.38 81.05
Consensus Estimate -0.01 -0.04 75.00
Trailing 12 MonthsYear-Earlier Period% Change
EPS, Pro Forma -0.14 -0.13 -7.69
EPS, GAAP -1.53 -4.68 67.31
Consensus Estimate -0.42 NA NA
Key Statistics
PLAIndustry Average
P/E (TTM) -2.31 0.50
P/E (Forward)NA 1.10
PEG RatioNA 0.10
Price/Sales 0.49 7.73
Beta 2.34 2.40
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